Logo: Response.agency

Beer, Christmas Cheer, and a Happy New Year

Celebrating the Holidays, Response Style

The holidays are a time of peace, love, and joy…and stress over finding the perfect gift. Thankfully for us, identifying the ideal gift was simply a matter of scanning our client roster. With Stony Creek‘s selection of brews, we knew we had everything we needed to give our clients a refreshingly delicious holiday.

A Gift is Born

Every year-end gift begins with an ideation session that revolves around the question, “Would I be psyched to receive this?” Though most of us would be happy with a $5 Taco Bell gift card, we’re actually quite picky when it comes to the gifts we give.

This year, the one thing we all agreed upon was that we would absolutely love to receive beer. As fans of Stony Creek (both as clients and brewers), we were really excited to share their beer with our extended family, and decided that a six-pack featuring the Stony Creek “Cranky” series was the way to go.

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Humblebrag for the Holidays

Admittedly, our Stony Creek gift pack did have a bit of an ulterior motive. Aside from being some of our favorite beer, Stony Creek also inspired us to produce some of our favorite work. Each beer in the gift featured packaging and can design created by our team. There’s just something about seeing your work on shelves, in stores, and in refrigerators that delivers a sense of pride that cannot be replicated by a design file on a computer screen.  Our hope was that all who got our gift would be proud that Response is capable of do such great work, and show off some capabilities that not everyone gets to see. Ultimately, we want everyone to realize that we’re not only good at what we do, we’re fun people, too!

Unwrapping Delight

It’s always great to hear positive feedback about your work, but we’re just as happy when someone compliments our clients on their work. Unsurprisingly, the Stony Creek six packs are receiving rave reviews. Within the week they were sent, we received about a 30-pack’s worth of good cheer.  Here are just a few:

“I just received your holiday gift. Oh my! It’s like you can read my mind!! Makes me want to work with you even that much more!”

“Feet up, in my recliner, having a Little Cranky IPA from my Response Holiday pack!  Thanks so much!!!”

“Thank you for the gift! My fiancé and I love trying new beers and he loves IPAs! We will definitely enjoy them over the holidays.”

“I want to thank you for the Holiday beers! I am excited to try them! It’s been a pleasure working with you and your team this year and we look forward to 2017!”

“I’m glad it came today otherwise I would have had to share it with some my friends who stopped by yesterday and emptied my refrigerator. Great job on the packaging, I enjoy this brand and the story they convey. Thanks very much!”

“Thank you so much for the kind gift! These will definitely get put to good use! :)”

“Thank you very much for the gift. I love it!”

“Thank you very much for the beer sampler from Connecticut breweries. We enjoyed it earlier in the week. Wish you and the Response team a great holiday season and an awesome 2017.”

“Thank you so much for the holiday cheer! It is going right under the tree for holiday tasting. It is a pleasure working with you and have a very happy New Year.”

Happy 2017

Before we welcome in 2017, we’d like to thank everyone who helped make 2016 one of our best yet. From our tremendous clients and network of partners, to our beloved teammates, we hope we’ve made you feel special and important, no matter the project. We have some exciting things coming down the pike in 2017, some of which you may have already noticed.

As we say goodbye to 2016, we say hello to the challenge of topping it. We hope that at this time next year, we’ll be toasting a few Stony Creek Big Cranky’s in celebration of another benchmark year.

Happy holidays and best wishes to you and yours!