This is the first year we submitted our work to the AdAge Small Agency Awards program, and we were honored with a silver for Digital Campaign of the Year for our work on “Hackable?” an original podcast from McAfee. Check out the coverage on AdAge.com.
AdAge says this about their Small Agency Awards, “One of the biggest advantages of being a small agency is having more hands-on time with clients, less red tape and the ability to be nimble. Each year, the Ad Age Small Agency Awards uncover and honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas to compete with work done by some of advertising’s oldest, largest and most sought-after partners. The competition is tough, but the reward is big.”
We have to thank AdAge for recognizing the work of small agencies. We believe that great work comes from small teams like ours and it is such an honor to be recognized for it.
We also thank McAfee for believing in our vision for Hackable? and having the guts to go boldly into a new space, podcasting.
We have endless gratitude to our team here at Response for taking a good idea and turning it into a great one. There are many people whose contributions large and small made a big difference in the campaign being successful. The team constantly tried to push the bar and think of the small details that could take the execution beyond the typical. The work is superb and holds up against the best of the best!
Lastly, we thank our production partners, Pacific Content, for their amazing audio storytelling and audio engineering. As all of us in the agency world know, it’s not easy finding great partners and we really hit the jackpot with Pacific Content. Their guidance, knowledge, and passion were invaluable at every step of the way. It has been incredible to find partners like them who put so much care into creating something great. We couldn’t have done any of this without them.
It has been in incredible year for Response and “Hackable?”. Not only has it been honored by AdAge, but also by Digiday and The Shorty Awards.
Congratulations to all of the honorees!