Tarra in our office here at Response Marketing likes things that are shiny. I happen to like things that glow. Like a moth to a flame, I’m always sucked in by an in-store display that glows or anything else that has some cool lights. There are some really cool possibilities that can be done with cool, glowing direct mail.
Trendhunter has a really cool slideshow of 30 different glowing designs. The glowing power cable above lets you know how much power you are using based on the strength of the clow. Also especially cool is the glow-in-the-dark wallpaper (which isn’t that hanging in your buddy’s blacklight filled basement in high school type of look) and the pebbles. I’m thinking of turning my office into a glowing paradise.