This is a sequel to Why Google Places is Important for Businesses.

The first and most important aspect of optimizing your Google Places Page is the business listing, which includes the business name, business address, phone number and URL. Your business information should be identical across all other online business directories for optimal SEO results.

Businesses can also pick 10-15 keyword phrases to associate with their business. Google will punish businesses that include over 15 keywords, so be careful.

Below the keywords are photos and videos. The title of your photo should be relevant to the photo and, ideally, your business keywords. The same strategy goes for videos.

Then there are the reviews. Anyone who has a Google account can input a review on your services or products. Google views Places pages with many reviews as high quality businesses, and thus rewards them accordingly with SEO.