Reed Immer and Bryan Bielefeldt, Director of Technology at Response Marketing, are here today to talk to you about Google Places pages.

Google Places pages have become very important regarding SEO and SEM strategies. SEO means Search Engine Optimization, which is the process of fine tuning your website so your site is more visible when someone searches for you on Google.  SEM means Search Engine Marketing, which is when you pay to be found on Google.

Google Places pages have gotten a lot bigger in the past year, and Google has made them play a large role in search results.  Places pages list basic but important information about your business, including business name, phone, address, URL/website, categories, description of the business, and more.  Google Place pages are basically a digital location on a search engine.  Since these pages are associated with Google, they will highly reward any business that uses their Google tools.

Google Places pages are for all businesses.  If your Places page is optimized and it correlates with your website then it will be beneficial to you.  There is a whole process in optimizing your place page which includes: citations, reviews, videos, images, categories and most importantly your geographic target.  All of these factors play a huge role in optimizing your Google Place page.