10 Facebook Tips To Increase Fan Engagement


Do you ever look at your company’s Facebook page and wonder why no fans are commenting or engaging with your posts?  You’ve probably taken considerable time to think of fun and interesting things to post, but still, it is just a one-way conversation.  Well, you’re not the only one.  Many companies are struggling to increase fan engagement because the cold hard truth is that on average, only 16% of fans can see your content.  It’s time to change that.  We have 10 ways for you to increase engagement with your fans on Facebook from Mari Smith’s live webinar, “10 Essential Facebook Money-Making Techie Tips”.  Mari Smith says, “The name of the game is engagement”, so let us know if these tips help you!

1.  Understand EdgeRank

  • EdgeRank is a formula that determines the visibility of your content.
  • Use edgerankchecker.comto:
    • Measure how likely your posts are to show up in the news feed.
    • A post with more weight (more comments and likes) will get seen more.
    • The more interaction with fans and your pages the more they will see it in their news feed.
    • Comments from fans are weighted more than likes, and therefore will help posts show up more in the news feed.
    • Don’t have too many posts per day maybe only 1 or 2 and don’t post irrelevant content.
    • A short question will garner more comments and the more engagement drives more traffic.
    • Buy ads and sponsor your posts so that more fans can see it.

2.  To include photos

  • Photos and videos get the highest weight, so try and post photos with 90% of posts
  • Links get the lowest amount of engagement
  • Try the questions app to grab your fans’ attention
  • Try to post 160 characters or less on each post

3.  Don’t post links via third party apps

  • If you post a link, the native share button doesn’t show up when using a third party app (i.e. Hootsuite).
  • But the share button does pop up when posting photos with a third party app

4.  Change cover image regularly

  • Design creative ideas to make people click on your cover photo and include calls to actions and links in the description.
  • Once every couple of days change your cover photo to keep it new and exciting for fans.

5.  Using Pin to Top Function on Posts

  • You can rotate content that is a little older back to the top of your page.
  • Always see new and fresh content.
  • Intersperse content with marketing messages.
  • Bring people back to something you are giving away, offers, or discount codes

6.  Optimize your app thumbnails

  • Don’t waste space of visible thumbnails with a “like” thumbnail because the number of “likes” already directly below your name.
  • Have one of your 3 visible app thumbnails (photos thumbnails must remain in place) re-direct to your website or whatever page you want to direct fans too.
  • Woobox.com can help you add this app to re-direct fans to your website.

7.  Monitor your Insights and Metrics

  • Need to understand what is doing well and what isn’t.
  • Watch engagement rate (Number of people talking about your page divided by the total number of fans – average engagement rate is 2%).
  • Click on admin panel and insights to look at your stats to see what types of posts work well and what days work better than others.
  • You can sort by reach per message and look at engaged users to see what fans and non fans are responding to most.

8.  Respond to your comments (Most important tip)

  • Sooner the better and do this as much as possible.
  • A study was done about people who get a response back to their comments.  When they get a response to a post or comment, about 80% go on to make a purchase decision and when brands proactively reach out about 28% will make a purchase.
  • Don’t over complicate marketing and relationships, get back to basics and humanize by connecting, reaching out, and engaging
  • Address fans by first names in responses to relate more on a personal level.

9.  Check your notifications

  • Must go back to look at posts from a while ago to see if there are any comments you have not responded to.
  • Through Hyperalerts.no, you can get alerted whenever anyone comments on your wall.  You don’t have to be the admin of a fan page to get alerts; you can watch your competitors when they have activity going on.

10.  Make use of Interest Lists

  • Train your community to go to these lists and ad your page to their interest lists.

People do business with people they know, like, and trust.  By getting maximum visibility, increasing engagement, and driving more traffic to your site, this information will help your social media marketing increase ROI.  If you would like to have a two-way conversation with excited and engaged customers, then consider using these 10 tips.

The information in “10 Facebook Tips To Increase Fan Engagement” has been gathered from http://marismith.com/facebookwebinar/replay.html.

Bradley Parcella is an Account Executive at Response Marketing.