RESPONSE Launches Responsive Site for NETGEAR’s Connected Entertainment Products

NETGEAR Connected Entertainment Microsite Home PageNETGEAR chose us to design and develop the microsite for the launch of their new product line of Connected Entertainment devices, including their NeoTV Streaming Player and Push2TV Wireless Display Adaptor.  Central to this, was communicating the vast world of entertainment and app options that the products bring to the user’s home theater.  Our graphical approach to the home page’s main image was to show the applications flowing out of the NeoTV box and forming a “world” of entertainment.

We developed a clean and modern design that illustrated the product’s features and benefits graphically, supported by a minimal amount of copy.  The site was built with responsive design for the optimal user experience based on screen size/device (desktop, tablet or mobile).  We also designed the site with an eye towards product expansion.  The structure of the site is easily adaptable to seamlessly integrate an upcoming product line under the Connected Entertainment family.

Additionally, we took core elements of the site and developed retailer specific landing pages for the product lines for Staples and Best Buy.

Click on the image above to go to the site.