Social Media News: Yelp Reservations & Twitter Introduces Language Targeting

Welcome back! Here’s a two updates for social media news. Enjoy!

Yelp announced its free tool Yelp Reservations for businesses in the restaurant and night life categories to take online reservations through business listing on mobile and desktop. A reminder text message will be sent to the user with the option to cancel or change the reservation by text. Businesses can add a free widget to their website to encourage visitors to book reservations and attract new business. Business owners can set up their free Yelp Reservations through their Yelp Business Owners Account. Source

Twitter introduces language targeting

Twitter now allows advertisers to target Promoted Tweets and Promoted Accounts in 20 different languages. This will benefit marketers who are looking to reach a global audience using language-specific messaging or targeting countries with large populations that are multi-lingual. This new language targeting along with the other targeting options such as interests, keywords, gender, geo or tailored audiences gives advertisers the ability to effectively connect with their target audiences. Twitter determines a user’s language through multiple settings such as language selected in a user’s profile and the language that is commonly used within the user’s activity on Twitter. Source

Thanks for stopping by! Check in with me next week for the newest social media updates.

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