Happy New Year to you all. I know I haven’t given any updates in awhile but I am back! Here is what has been going on recently in the world of Social Media.
Facebook Acquires QuickFire Networks
As most of us know, 2015 is the year for video marketing. With the rise, Facebook recently acquired QuickFire Network, to focus on lowering the bandwidth requirements for videos, while still delivering a high-quality video user experience. Source
With the rise in video, Twitter announced Promoted Videos for brands to promote within users timelines. These promoted videos come with a wide variety of targeting options and charge the advertisers on a cost per view pricing plan. This means that the only time you will pay is when a users clicks the play button on the video image. Promoted videos will allow brands to create compelling tweets that are inviting to the users who follow your brand, communicate valuable content whether educations, funny, or emotional, and spark real time conversations on Twitter. Source
LinkedIn recently added some changes to search. These changes are to provide an easier user experience on the platform. Here’s what to look for. Often users know what they are searching for before starting their search, but with the new updates, now when users are looking to find out a new person they just met in a meeting but cannot remember their name spelling, LinkedIn will show you results based on connections, campaigns and groups you may share with that person. Beyond the connections you already have, sometimes users want to find people outside of those connections and LinkedIn understands the meaningfulness of networking by updating search to allow users to find people outside of their connections. Also, by using the users information provided, LinkedIn now filters your search results based on specifically tailored needs. Lastly, LinkedIn wants to keep its users informed. With each search, LinkedIn will show you relevant content to what you were searching for. Source
Check in next week to see the most recent social media updates.
Previous Social Media News Posts:
- Social News: Facebook Page Admins Can Now Save and Backdate Posts & Facebook Updates Ad Campaign Structure
- Social News: Facebook Launches Mobile ‘Like’ Button, Twitter Adds Two New Certified Partners, & Facebook Launches Atlas
- Social News: Facebook Right Column Page Admin Panel & Facebook Updates Custom Audience Terms
- Social News: Twitter Updates Tailored Audiences & Facebook Adds New Tools To Analytics For App Developers