{"id":5321,"date":"2019-02-22T14:55:36","date_gmt":"2019-02-22T19:55:36","guid":{"rendered":"https:\/\/responseblog.wpengine.com\/?page_id=5321"},"modified":"2019-02-28T15:36:51","modified_gmt":"2019-02-28T20:36:51","slug":"case-study-creating-a-smashing-success","status":"publish","type":"page","link":"https:\/\/responseblog.wpengine.com\/case-study-creating-a-smashing-success\/","title":{"rendered":"CASE STUDY: DRIVING MORE TRAFFIC WITH AN UNCONVENTIONAL DESSERT SMASHES ALL RECORDS"},"content":{"rendered":"<p><strong>PROJECT:<\/strong>\u00a0 <a href=\"https:\/\/chocolatepinata.com\/\">Uncle Julio&#8217;s Chocolate Pi\u00f1ata<\/a><\/p>\n<p><strong>SITUATION<\/strong><\/p>\n<p>Uncle Julio&#8217;s is focused on creating &#8220;made from scratch&#8221; tableside memories for their guests.\u00a0 The day they revealed to us this magical dessert, The Chocolate Pi\u00f1ata, we knew it had the potential to be a game changer.\u00a0 \u00a0This dessert is a hand made ball of decadent dark chocolate stuffed with homemade churros and fresh fruit.\u00a0 It is served suspended on a platter with from scratch caramel sauce and fresh whipped cream.\u00a0 The guest is given a mallet to smash open the pi\u00f1ata and delight in discovering what falls out.\u00a0 It is simply the best dessert experience ever dreamed up.<\/p>\n<p><strong>SOLUTION<\/strong><\/p>\n<p>There is nothing like the Chocolate Pi\u00f1ata anywhere else.\u00a0 Our strategy was just as disruptive as this dessert.\u00a0 No other Mexican restaurants are advertising desserts, they are all focused on entrees.\u00a0 We used this to our advantage and created an integrated marketing campaign centered around Chocolate Pi\u00f1ata video.\u00a0 We&#8217;re talking a high impact :15 TV spot, storytelling video on the <a href=\"https:\/\/chocolatepinata.com\">microsite<\/a>, pre-roll, social video, and <a href=\"https:\/\/chocolatepinata.com\/smash\">promotion<\/a> encouraging guests to take their own video.<\/p>\n<p><iframe loading=\"lazy\" width=\"975\" height=\"548\" src=\"https:\/\/www.youtube.com\/embed\/x6bCYWmSBOQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>SUCCESS<\/strong><\/p>\n<p>The Chocolate Pi\u00f1ata is the most successful new menu launch in Uncle Julio&#8217;s history.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5329 aligncenter\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2019\/02\/pinata_case-study-stats.png\" alt=\"\" width=\"696\" height=\"467\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2019\/02\/pinata_case-study-stats.png 696w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2019\/02\/pinata_case-study-stats-300x201.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>Because of these strong results, Response Marketing was recognized with Uncle Julio&#8217;s prestigious &#8220;Strategic Partner of the Year&#8221; award.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PROJECT:\u00a0 Uncle Julio&#8217;s Chocolate Pi\u00f1ata SITUATION Uncle Julio&#8217;s is focused on creating &#8220;made from scratch&#8221; tableside memories for their guests.\u00a0 The day they revealed to&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4989,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5321","page","type-page","status-publish","has-post-thumbnail","hentry","post-grid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASE STUDY: DRIVING MORE TRAFFIC WITH AN UNCONVENTIONAL DESSERT SMASHES ALL RECORDS - Response Marketing\" \/>\n<meta property=\"og:description\" content=\"PROJECT:\u00a0 Uncle Julio&#8217;s Chocolate Pi\u00f1ata SITUATION Uncle Julio&#8217;s is focused on creating &#8220;made from scratch&#8221; tableside memories for their guests.\u00a0 The day they revealed to&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/responseblog.wpengine.com\/case-study-creating-a-smashing-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Response Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-28T20:36:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2016\/11\/UJ_ChocoPinata_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1378\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"responseblog\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/responseblog.wpengine.com\/#website\",\"url\":\"https:\/\/responseblog.wpengine.com\/\",\"name\":\"Response Marketing\",\"description\":\"We Help Ambitious Brands Punch Above Their Weight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/responseblog.wpengine.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/responseblog.wpengine.com\/case-study-creating-a-smashing-success\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2016\/11\/UJ_ChocoPinata_2.jpg\",\"width\":2000,\"height\":1378,\"caption\":\"Chocolate Pinata\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/responseblog.wpengine.com\/case-study-creating-a-smashing-success\/#webpage\",\"url\":\"https:\/\/responseblog.wpengine.com\/case-study-creating-a-smashing-success\/\",\"name\":\"CASE STUDY: DRIVING MORE TRAFFIC WITH AN UNCONVENTIONAL DESSERT SMASHES ALL RECORDS - Response Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/responseblog.wpengine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/responseblog.wpengine.com\/case-study-creating-a-smashing-success\/#primaryimage\"},\"datePublished\":\"2019-02-22T19:55:36+00:00\",\"dateModified\":\"2019-02-28T20:36:51+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/responseblog.wpengine.com\/case-study-creating-a-smashing-success\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/pages\/5321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/comments?post=5321"}],"version-history":[{"count":0,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/pages\/5321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/media\/4989"}],"wp:attachment":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/media?parent=5321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}