{"id":5916,"date":"2025-05-13T15:51:15","date_gmt":"2025-05-13T19:51:15","guid":{"rendered":"https:\/\/responseblog.wpengine.com\/?page_id=5916"},"modified":"2025-05-13T16:33:11","modified_gmt":"2025-05-13T20:33:11","slug":"turning-a-product-into-a-platform-for-possibility","status":"publish","type":"page","link":"https:\/\/responseblog.wpengine.com\/turning-a-product-into-a-platform-for-possibility\/","title":{"rendered":"CASE STUDY: TURNING A PRODUCT INTO A PLATFORM FOR POSSIBILITY"},"content":{"rendered":"<h3><strong>THE BUILDING IS EVOLVING.<\/strong><\/h3>\n<p>And so is Carrier. We helped reposition Abound from a behind-the-scenes platform into a bold leader for the future of buildings\u2014healthy, connected, sustainable, and smart. Less tech talk. More human impact.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abound Overview\" width=\"975\" height=\"548\" src=\"https:\/\/www.youtube.com\/embed\/ehMPwH1gpQU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/responseblog.wpengine.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>SCOPE OF WORK<\/h3>\n<p data-start=\"358\" data-end=\"377\">Brand Strategy, Messaging, Design, Campaign Development, Sales Enablement<\/p>\n<h3>DETAILS<\/h3>\n<p class=\"\" data-start=\"472\" data-end=\"520\"><strong data-start=\"472\" data-end=\"483\">Client:<\/strong> Carrier Abound<br data-start=\"498\" data-end=\"501\" \/><strong data-start=\"501\" data-end=\"518\">Deliverables:\u00a0 <\/strong>Brand Re-positioning, Executive Talking Points, Brand Manifesto, Updated Brand Guidelines, Brand Anthem Video (:60), Brand Campaign Video (:15, multiple versions), Sales Collateral, Print Advertising. Digital Advertising, Trade Show Advertising, Gated Content, Healthy Air Campaign Starter Kit, Landing Pages &amp; SEO Strategy, LinkedIn Sponsored Content, Programmatic &amp; Paid Search Creative<\/p>\n<h3>RESULTS<\/h3>\n<p>Turns out, the market was ready to listen.<\/p>\n<ul>\n<li>92% conversion from interest to engagement<\/li>\n<li>45,000+ chillers now connected through Abound<\/li>\n<li>A bold, clear story that gave Carrier permission to lead\u2014not just sell<\/li>\n<li>Campaign creative that humanized a complex product, inspired confidence, and invited people to imagine the future of buildings<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Carrier Abound at AHR Expo 2024\" width=\"975\" height=\"548\" src=\"https:\/\/www.youtube.com\/embed\/Jo3QIXrknEE?start=16&#038;feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/responseblog.wpengine.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5926\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba.png 960w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-300x169.png 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5925\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-1.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-1.jpg 960w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-1-300x169.jpg 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5929\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-3.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-3.png 960w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-3-300x169.png 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-3-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5931\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-1.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-1.png 960w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-1-300x169.png 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-1-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5930\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-2.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-2.png 960w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-2-300x169.png 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-2-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5928\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-4.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-4.png 960w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-4-300x169.png 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-4-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5927\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-5.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-5.png 960w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-5-300x169.png 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/05\/RESPONSE-MARKETING-B2B-CREDENTIALS_dormakaba-5-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE BUILDING IS EVOLVING. And so is Carrier. We helped reposition Abound from a behind-the-scenes platform into a bold leader for the future of buildings\u2014healthy,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":5932,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5916","page","type-page","status-publish","has-post-thumbnail","hentry","post-grid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/responseblog.wpengine.com\/turning-a-product-into-a-platform-for-possibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASE STUDY: TURNING A PRODUCT INTO A PLATFORM FOR POSSIBILITY - Response Marketing\" \/>\n<meta property=\"og:description\" content=\"THE BUILDING IS EVOLVING. 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