{"id":3998,"date":"2014-02-10T18:52:49","date_gmt":"2014-02-10T23:52:49","guid":{"rendered":"http:\/\/thepowertoprovoke.com\/?p=3998"},"modified":"2021-02-21T21:36:46","modified_gmt":"2021-02-22T02:36:46","slug":"reddit-demographics-and-user-surveys","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2014\/02\/reddit-demographics-and-user-surveys\/","title":{"rendered":"Reddit Demographics"},"content":{"rendered":"

We originally published this article in 2014, check out some more updated statistics directly from Reddit as of 2021 here<\/a>. Also, read our blog post from February 2021 titled “Why Your Brand Shouldn’t Use Reddit”<\/a> to get our take on why brands need to change their view on what they can “get” out of Reddit.\u00a0<\/em><\/p>\n

A 2011 survey by reddit and 2013 survey by the Pew Research Center both confirm reddit\u2019s predominantly young adult male demographics. However, these trends don\u2019t necessarily apply to all of the 400k+ subreddits within reddit, as there do exist subreddits targeted toward female and slightly older audiences.<\/p>\n

Post Contents<\/p>\n

    \n
  1. 2014\u00a0Reddit Media Kit<\/li>\n
  2. 2011 Reddit Survey<\/li>\n
  3. 2013 Pew Survey<\/li>\n
  4. Differing Subreddit Demographics<\/li>\n
  5. Subreddit Surveys<\/li>\n<\/ol>\n

     <\/p>\n

    1. 2014 Reddit Media Kit<\/h2>\n

    In mid-2014, reddit posted traffic and demographic information to their media kit page<\/a>, shown below.<\/p>\n

    TRAFFIC<\/strong><\/p>\n

    March Unique Visitors: 114 million<\/p>\n

    March Pageviews: 5.6 billion<\/p>\n

    March Avg. Time Spent Per Visit: 14 min.<\/p>\n

    (Source: Google Analytics, 2014)<\/p>\n

    AUDIENCE<\/strong><\/p>\n

    Median Age: 35.20 years<\/p>\n

    Media HHI: $67,973.30<\/p>\n

    M\/F: 63.7\/36.3<\/p>\n

    (Source: Nielsen @plan 2014 Q1)<\/p>\n

     <\/p>\n

    2. 2011 Reddit Survey<\/h2>\n

    In September 2011, reddit announced<\/a> the conclusion of a demographics survey that began in July 2011. The data was publicly released<\/a>, and supported prior speculations of the average redditor being \u201ca 20-something American male,\u201d but also provided data about education, marital and relationship statistics. Below are results for the 20,978 U.S. respondents to the survey (there were 11,778 other respondents who didn\u2019t list their current country of residence as U.S.).<\/p>\n

     <\/p>\n

    Gender<\/strong><\/p>\n

    Male — 78%<\/p>\n

    Female — 21%<\/p>\n

     <\/p>\n

    Age<\/strong><\/p>\n

    Under 18 — 7%<\/p>\n

    18 – 24 — 49%<\/p>\n

    25 – 34 — 35%<\/p>\n

    35 – 44 — 7%<\/p>\n

    45 – 54 — 2%<\/p>\n

    55 or above — 1%<\/p>\n

     <\/p>\n

    Marital Status<\/strong><\/p>\n

    Single — 32%<\/p>\n

    In a relationship — 30%<\/p>\n

    Engaged — 4%<\/p>\n

    Married \/ domestic partnership — 19%<\/p>\n

    Forever alone — 15%<\/p>\n

     <\/p>\n

    Employment<\/strong><\/p>\n

    Student — 39%<\/p>\n

    Not employed — 9%<\/p>\n

    Freelance — 5%<\/p>\n

    Full-time — 46%<\/p>\n

     <\/p>\n

    Education<\/strong><\/p>\n

    Some high school — 6%<\/p>\n

    High school degree or equivalent — 8%<\/p>\n

    Some college — 33%*<\/p>\n

    Trade degree — 1%<\/p>\n

    Associate degree — 5%<\/p>\n

    Bachelor degree — 35%<\/p>\n

    Graduate degree — 12%<\/p>\n

    (*The high percentage of \u201csome college\u201d is likely because 39% of redditors listed employment as \u201cstudent\u201d)<\/p>\n

     <\/p>\n

    3. 2013 Pew Survey<\/h2>\n

    In July 2013, the Pew Research Center published results<\/a> from a nationally representative (U.S.) phone survey on reddit demographics. It too confirmed the high representation of young adult males on reddit: \u201cyoung men are especially likely to visit [reddit]. Some 15% of male internet users ages 18-29 say that they use reddit, compared with 5% of women in the same age range and 8% of men ages 30-49\u201d and also that reddit \u201cis much more common among urban and suburban residents than among those living in rural areas.\u201d<\/p>\n

    The 2013 Pew survey method differed significantly from the 2011 reddit survey in that it involved a random sampling of American phone numbers, regardless of whether the respondents used reddit or not, whereas the 2011 reddit survey was only completed by reddit users. Below are the results from the 2013 Pew survey.<\/p>\n

    \"\"<\/p>\n

     <\/p>\n

    4. Differing Subreddit Demographics<\/h2>\n

    The primarily young adult male demographics of reddit don\u2019t hold true for every one of reddit\u2019s 400k+ subreddits, as there are many subreddits that specifically target non-male and non-young adult audiences. Below are some examples of subreddits whose target audience differs from reddit\u2019s young adult male demographics.<\/p>\n

    Non-Young Adult Male Targeted Subreddits<\/strong><\/p>\n

    \n\n\n\n\n\n\n\n\n\n\n\n\n
    \n

    Name<\/p>\n<\/td>\n

    		\n

    Subscribers<\/p>\n<\/td>\n

    		\n

    Description<\/p>\n<\/td>\n<\/tr>\n

    \n

    TwoXChromosomes<\/a><\/p>\n<\/td>\n

    		\n

    165k<\/p>\n<\/td>\n

    		\n

    \u201cThoughtful content — serious or silly — related to gender, and intended for women\u2019s perspectives.\u201d<\/p>\n<\/td>\n<\/tr>\n

    \n

    MakeupAddiction<\/a><\/p>\n<\/td>\n

    		\n

    150k<\/p>\n<\/td>\n

    		\n

    Makeup tutorials, product recommendations, related musings and more.<\/p>\n<\/td>\n<\/tr>\n

    \n

    AskWomen<\/a><\/p>\n<\/td>\n

    		\n

    128k<\/p>\n<\/td>\n

    		\n

    Questions for women about behavior, anatomy, habits or anything else.<\/p>\n<\/td>\n<\/tr>\n

    \n

    XXFitness<\/a><\/p>\n<\/td>\n

    		\n

    40k<\/p>\n<\/td>\n

    		\n

    Fitness-related content for female redditors.<\/p>\n<\/td>\n<\/tr>\n

    \n

    ActualLesbians<\/a><\/p>\n<\/td>\n

    		\n

    30k<\/p>\n<\/td>\n

    		\n

    \u201cA place for discussions for and by lesbians.\u201d<\/p>\n<\/td>\n<\/tr>\n

    \n

    Transgender<\/a><\/p>\n<\/td>\n

    		\n

    13k<\/p>\n<\/td>\n

    		\n

    Transgender news, issues and discussions.<\/p>\n<\/td>\n<\/tr>\n

    \n

    RedditForGrownups<\/a><\/p>\n<\/td>\n

    		\n

    12k<\/p>\n<\/td>\n

    		\n

    \u201cA community for redditors that are starting to get that \u2018get off my lawn\u2019 feeling whenever they check their front page.\u201d<\/p>\n<\/td>\n<\/tr>\n

    \n

    Over30Reddit<\/a><\/p>\n<\/td>\n

    		\n

    3k<\/p>\n<\/td>\n

    		\n

    \u201cFor people who are mature and \/ or over 30 and tired of all the crap posts by kids in reddit.\u201d<\/p>\n<\/td>\n<\/tr>\n

    \n

    R4R30Plus<\/a><\/p>\n<\/td>\n

    		\n

    2k<\/p>\n<\/td>\n

    		\n

    redditors looking to meet other redditors over the age of 30.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

     <\/p>\n

    5. Subreddit Surveys<\/h2>\n

    Occasionally subreddits will run demographics and interests surveys to give the community a better idea of its makeup, especially because the majority of reddit users are anonymous, and there\u2019s no profile section for users to describe themselves. Searching reddit for \u201cr\/[subreddit name] survey results\u201d will likely return survey results for that subreddit (e.g.<\/a> \u201cr\/Europe survey results\u201d), although the specific syntax sometimes varies.<\/p>\n

    \"\"<\/p>\n

     <\/p>\n

    Related posts:<\/em><\/p>\n