{"id":4354,"date":"2014-06-23T16:41:43","date_gmt":"2014-06-23T16:41:43","guid":{"rendered":"http:\/\/thepowertoprovoke.com\/the-blog\/?p=4354"},"modified":"2014-06-23T16:41:43","modified_gmt":"2014-06-23T16:41:43","slug":"user-generated-content-case-study-apartment-therapy","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2014\/06\/user-generated-content-case-study-apartment-therapy\/","title":{"rendered":"User-Generated Content Case Study: Apartment Therapy"},"content":{"rendered":"<p>This user-generated content case study focuses on Apartment Therapy\u2019s <a href=\"http:\/\/www.apartmenttherapy.com\/contests\/smallcool\/2014\" target=\"_blank\">Smallest Coolest Home Contest<\/a>, which ended up creating a rich library of small apartment design guides.<\/p>\n<p>&nbsp;<\/p>\n<p>Currently in its 10th year, the Apartment Therapy Smallest Coolest Home Contest challenged the readers of this apartment design blog to (1) submit pictures of their own (well-designed) small apartments, (2) write a brief blurb that includes why they love the space and their favorite tips for creating a cool small space, and (3) vote on their favorite entries. 4 winning submissions received a $1,000 gift card to Joybird Furniture.<\/p>\n<p><a href=\"http:\/\/thepowertoprovoke.com\/the-blog\/wp-content\/uploads\/sites\/9\/2014\/06\/image01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4356\" src=\"http:\/\/thepowertoprovoke.com\/the-blog\/wp-content\/uploads\/sites\/9\/2014\/06\/image01.png\" alt=\"image01\" width=\"660\" height=\"411\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The result of this entry process was 180+ detailed <a href=\"http:\/\/www.apartmenttherapy.com\/contests\/smallcool\/2014\/entries\" target=\"_blank\">apartment design guides<\/a>, broken down by size category (i.e. teeny-tiny, tiny, little, small), that included floor plans and detailed tips from the owners on how to achieve similar results. Thus, the readers of Apartment Therapy were provided a vast collection of original content to aid their apartment design educations. It also helped that all the submissions were from users and not budget-ignorant designers, which bolstered the perceived feasibility of these designs.<\/p>\n<p><a href=\"http:\/\/thepowertoprovoke.com\/the-blog\/wp-content\/uploads\/sites\/9\/2014\/06\/image03.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4357\" src=\"http:\/\/thepowertoprovoke.com\/the-blog\/wp-content\/uploads\/sites\/9\/2014\/06\/image02.png\" alt=\"image02\" width=\"644\" height=\"389\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4358\" src=\"http:\/\/thepowertoprovoke.com\/the-blog\/wp-content\/uploads\/sites\/9\/2014\/06\/image03.png\" alt=\"image03\" width=\"641\" height=\"386\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Apartment Therapy curated some of the top submission photos into a <a href=\"http:\/\/www.pinterest.com\/apttherapy\/small-cool-homes-contest-apartment-therapy\/\" target=\"_blank\">small home design pinboard<\/a>, which drove 100+ repins on many photos, and currently has 120k+ followers.<\/p>\n<p><a href=\"http:\/\/thepowertoprovoke.com\/the-blog\/wp-content\/uploads\/sites\/9\/2014\/06\/image00.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4355\" src=\"http:\/\/thepowertoprovoke.com\/the-blog\/wp-content\/uploads\/sites\/9\/2014\/06\/image00.png\" alt=\"image00\" width=\"636\" height=\"420\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #222222\"><em><a href=\"http:\/\/linkedin.com\/pub\/samantha-blau\/52\/ab6\/ab0\" target=\"_blank\">Sam Blau<\/a> contributed research.\u00a0<\/em><\/p>\n<p style=\"color: #222222\"><em style=\"font-weight: inherit\">Related Posts:<\/em><\/p>\n<ul style=\"color: #666666\">\n<li><a style=\"font-style: inherit;font-weight: inherit\" href=\"http:\/\/thepowertoprovoke.com\/the-blog\/2014\/08\/using-ambassadors-to-inspire-user-content.html\" target=\"_blank\">Using Ambassadors To Inspire User Content<\/a><\/li>\n<li><a style=\"font-style: inherit;font-weight: inherit\" href=\"http:\/\/thepowertoprovoke.com\/the-blog\/2014\/08\/driving-action-in-user-content-campaigns.html\" target=\"_blank\">Driving Action In User Content Campaigns<\/a><\/li>\n<li><a style=\"font-style: inherit;font-weight: inherit\" href=\"http:\/\/thepowertoprovoke.com\/the-blog\/2014\/08\/ugc-case-study-amtrakgram.html\" target=\"_blank\">UGC Case Study: AmtrakGram<\/a><\/li>\n<li><a href=\"http:\/\/thepowertoprovoke.com\/the-blog\/2014\/08\/ugc-case-study-sprite-films-challenge.html\" target=\"_blank\">UGC Case Study: Sprite Films Challenge<\/a><\/li>\n<li><a href=\"http:\/\/thepowertoprovoke.com\/the-blog\/2014\/07\/ugc-case-study-rent-the-runway.html\" target=\"_blank\">UGC Case Study: Rent The Runway<\/a><\/li>\n<li><a style=\"font-style: inherit;font-weight: inherit\" href=\"http:\/\/thepowertoprovoke.com\/the-blog\/2014\/07\/ugc-case-study-whistler-tourism.html\" target=\"_blank\">UGC Case Study: Whistler Tourism<\/a><\/li>\n<li style=\"font-weight: inherit;font-style: inherit\"><a href=\"http:\/\/thepowertoprovoke.com\/the-blog\/2014\/06\/reddit-case-study-benefit-cosmetics.html\" target=\"_blank\">UGC\u00a0Case Study: Benefit Cosmetics<\/a><\/li>\n<li><a style=\"font-style: inherit;font-weight: inherit\" href=\"http:\/\/thepowertoprovoke.com\/the-blog\/2014\/06\/ugc-case-study-ford-fiesta-movement.html\">UGC Case Study: Ford Fiesta Movement<\/a><\/li>\n<li style=\"font-weight: inherit;font-style: inherit\"><a href=\"http:\/\/thepowertoprovoke.com\/the-blog\/2014\/06\/contextually-common-user-generated-content-activities.html\" target=\"_blank\">Contextually-Common User-Generated Content Activities<\/a><\/li>\n<li style=\"font-weight: inherit;font-style: inherit\"><a href=\"http:\/\/thepowertoprovoke.com\/the-blog\/2014\/06\/ideals-of-user-generated-content.html\" target=\"_blank\">Ideals Of User-Generated Content Campaigns<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This user-generated content case study focuses on Apartment Therapy\u2019s Smallest Coolest Home Contest, which ended up creating a rich library of small apartment design guides.&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[620],"tags":[621],"class_list":["post-4354","post","type-post","status-publish","format-standard","hentry","category-user-generated-content","tag-user-generated-content","post-grid"],"jetpack_featured_media_url":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - 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