{"id":4551,"date":"2014-10-01T02:30:54","date_gmt":"2014-10-01T02:30:54","guid":{"rendered":"http:\/\/thepowertoprovoke.com\/the-blog\/?p=4551"},"modified":"2014-10-01T02:30:54","modified_gmt":"2014-10-01T02:30:54","slug":"creating-relevant-and-unique-selfie-contests","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2014\/10\/creating-relevant-and-unique-selfie-contests\/","title":{"rendered":"Creating Relevant And Unique Selfie Contests"},"content":{"rendered":"

Selfie contests have emerged as popular ways for brands to drive user-generated content, partly because of the low creation costs for users (i.e. selfies are easy to take), and partly because of the widespread recognition of what a selfie is (i.e. most users will understand that a selfie contest involves submitting a selfie to somewhere, which is often a hashtag).<\/p>\n

However, as the usage of selfie contests grows, so erodes their novelty. Whereas in 2012, when the concept of selfies was fresh, so was the usage of selfies in brand contexts.<\/p>\n

Brands currently seeking to leverage selfies will benefit by adding a unique twist to their call-to-action that simultaneously increases brand relevance of the action and differentiates it from other selfie contests competing for the user\u2019s attention and labor.<\/p>\n

Below are examples of brand selfie contests with calls-to-action that are unique yet relevant to the brand.<\/p>\n

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Tostitos<\/h2>\n

The Tostitos Party Challenge<\/a> series challenged users to submit selfies wearing their favorite team\u2019s apparel, which helped position Tostitos as a game-day snack and also allowed users to show their team pride.<\/p>\n

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John Varvatos<\/h2>\n

The John Varvatos Peace Rocks campaign<\/a> challenges users to submit selfies with the peace sign, with John Varvatos donating $1 to the Ringo Starr Peace & Love fund for every selfie.<\/p>\n

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Beachbody Blog<\/h2>\n

The Beachbody Blog challenged its readers to submit sweaty selfies<\/a> of themselves training for their beach bodies.<\/p>\n

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Vancouver Writers Fest<\/h2>\n

The Vancouver Writers Fest<\/a> challenged users to submit selfies (cleverly called shelfies in this context) of themselves and the book they were reading in front of a bookshelf.<\/p>\n

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Colbie Caillat<\/h2>\n

The singer-songwriter Colbie Caillat challenged users to submit no-makeup selfies, which were incorporated into her music video that promotes natural beauty<\/a>.<\/p>\n

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Related Posts:<\/em><\/p>\n