Owing to our size, location and budgetary considerations, it\u2019s not often we get to play in the same space as the big dogs in the industry. But when we do? Our bark definitely matches our bite (not that we bite\u2026). This was proven yet again as Response earned five W3 awards, including a Gold Winner, in this year\u2019s competition.<\/p>\n
We\u2019ve always been very selective when it comes to entering award shows, aiming for quality over quantity. The W3 Awards honors creative excellence on the web, across many different platforms including social content, marketing, mobile sites\/apps, online videos and more. This year, over 5,000 pieces of work from around the globe were entered by agencies and organizations large and small, including WWE, Nissan, CBS Interactive, Deloitte, DigitasLBi, Energy BBDO, McCANN, and many more.<\/p>\n
And since it was not hosted by Steve Harvey, we\u2019re pretty sure we won\u2019t have to give any of them back. So without further ado, let\u2019s get to the awards.<\/p>\n
Of the more than 5,000 entries, less than 10% of all entries will be selected as Gold Winners. We\u2019re beyond proud to say that our Uncle Julio\u2019s Chocolate Pi\u00f1ata \u201cFonts of Fancy\u201d video took home a gold for Response. Directed by agency Creative Director Jeremy Russell, the video was conceived of by our creative team to help highlight and complement the made from scratch, beautiful nature of the Chocolate Pi\u00f1ata. The video was used to announce the launch of this exciting new product, which has now helped Uncle Julio\u2019s raise sales figures in multiple markets. Effective and award-winning, that\u2019s how we like it.<\/p>\n