{"id":4999,"date":"2016-12-08T13:35:06","date_gmt":"2016-12-08T18:35:06","guid":{"rendered":"http:\/\/responseblog.wpengine.com\/?p=4999"},"modified":"2018-10-16T11:26:41","modified_gmt":"2018-10-16T15:26:41","slug":"building-the-island-of-hackable-toys","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2016\/12\/building-the-island-of-hackable-toys\/","title":{"rendered":"Building the Island of Hackable Toys"},"content":{"rendered":"

How Response Brought Festive Fun to Digital Security for McAfee<\/h2>\n

Once again, it\u2019s the most wonderful time of the year. Spirits are bright, gifts are wrapped with care, and brands everywhere are trying to get on customers\u2019 \u201cnice\u201d list with memorable holiday experiences. For McAfee, a world leader in digital security software and solutions, this meant tapping into a Christmas classic to create a one-of-a-kind holiday destination for year-round digital protection.<\/p>\n

McAfee\u2019s mission is to keep people safe while online, across all their devices. Of course, in today\u2019s world these devices can include everything from a laptop or PC, to a digitally-connected refrigerator or drone. There\u2019s also the added layer of the increasing number of ways people use their devices. It seems everywhere you go offers free Wi-Fi, people shop freely from their mobile devices, and some even use apps to record TV shows or set their home\u2019s thermostat.<\/p>\n

McAfee\u2019s Holiday Challenge<\/h2>\n

Owing to this expanding world of devices and their uses, McAfee challenged us to create a holiday experience that could educate, inform, and entertain those who will be giving or receiving a digitally-connected device this holiday.<\/p>\n

The Solution<\/h2>\n

While brainstorming, the team kept coming back to holiday\u00a0classics we all enjoyed as children. Rudolph the Red-Nosed Reindeer<\/em> was a particular favorite, and we soon began toying with the idea of turning the Island of Misfit Toys into the Island of Hackable Toys<\/a>. Not only did we feel this was a perfect way to connect McAfee to the season, we also felt the island itself would be a functional device for giving each gift its own personal space.<\/p>\n

With the idea in hand, we began creating the interactive microsite that would house the Island of Hackable Toys. The island features four product-specific sub-pages (Laptops & PCs, Mobile Devices, Connected Home Devices, and Drones), as well as a sweepstakes page.<\/p>\n

 <\/p>\n

\"drone-image\"<\/p>\n

 <\/p>\n

Within each product page we created a holiday poem to add to the atmosphere of the experience. These poems are delivered by \u201cElfee\u201d, the happy McAfee holiday elf. Each product page also includes three tips with built-in social sharing links. We were determined to make each element as shareable as possible, and our one-click sharing function does just that. The product pages also include fun little animations and holiday-parody videos referencing the product (things like \u201cWe Wish You a Merry Smartphone\u201d and \u201cDeck Your Home with New Computers\u201d).<\/p>\n