{"id":5047,"date":"2017-03-07T17:16:14","date_gmt":"2017-03-07T22:16:14","guid":{"rendered":"http:\/\/responseblog.wpengine.com\/?p=5047"},"modified":"2017-03-23T11:25:35","modified_gmt":"2017-03-23T15:25:35","slug":"5047","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2017\/03\/5047\/","title":{"rendered":"Relaunching the Response Brand"},"content":{"rendered":"

How We Rebranded and Launched The New Response\u00a0Brand<\/h2>\n

At Response, we\u00a0do a lot of work in the branding space. We\u2019ve helped clients ranging from startups to global conglomerates\u00a0through many branding challenges, including brand positioning, brand portfolio management, and migration strategy. \u00a0So working on our own branding should be easy for us, \u00a0We know our brand inside and out, have proven tools and techniques that we\u2019ve successfully used with clients, have internal and external research, and have all of the stakeholders at our disposal at any time. But working on our own rebrand was often more challenging for us than working on a client\u2019s brand.<\/p>\n

At first, it took us a long time to verbalize our growth goals for the marketing agency. We talked about growth but what kind of growth did we want specifically? When we finally wrapped our heads around it\u00a0and answered the question, we realized that the growth we desired wasn\u2019t about the size of the agency or top-line billings.\u00a0For us, it’s\u00a0about doing more of the work we love, less of the work we don\u2019t, having a stellar team comprised of \u201cA\u201d players, and improving\u00a0profitability while always providing our clients with great value.<\/p>\n

\u201cSmall, But Mighty\u201d<\/strong><\/h3>\n

\"Response<\/a><\/p>\n

For the first time in our history, we embraced our size. Being intentionally lean is something we actually take pride in. It enables us to move with agility, to not be bound by the traditional hierarchal structures that slow down organizations\u00a0and gives significance to each team member\u2019s role. While the number of people on our team is relatively small, our work has been very significant. Great ideas and execution are not bound by size. That is why we choose to be \u201cSmall, But Mighty.\u201d We took inspiration from superheroes like Mighty Mouse and underdogs throughout history. Then we put a stake in the ground, which became the basis for the\u00a0custom “R” in our logo.<\/p>\n

\u201cWe help ambitious brands punch above their weight\u201d<\/strong><\/h2>\n

While \u201cpunching above your weight\u201d has its roots in boxing, the concept has a lot of meaning in the work we do as a company and the clients we enjoy working with. To us, it means that we can outperform what is expected, overcome limitations, and deliver something that is disruptive\u00a0and powerful. For our clients, who\u00a0may be challenged to do more with less, it means being\u00a0creative, doing things differently, and not being complacent in order to be a market leader\u00a0and to deliver on their own brand ambitions.<\/p>\n

Every project comes with its own unique set of challenges, whether it\u2019s time, budget, resources, subject matter, competition, or any number of combinations. Punching above your weight can turn those constraints into opportunity.<\/p>\n

The New Response Brand: Around the office<\/strong><\/h2>\n

\u00a0\u00a0\"Relaunching<\/a><\/p>\n

In addition to our logo and positioning, we wanted our surroundings to reflect our new brand. We restyled our office with new furniture, fresh paint to match our new brand colors, rearrangement of our space for more collaboration, and little touches to reflect the individuals on our team (such as our wall of album covers where each team member has an album that represents them). Not only did we restyle the office, but we restyled ourselves with branded t-shirts, hats, hoodies, and winter hats.<\/p>\n

Why it was time to rebrand<\/strong><\/h2>\n

\"Response<\/a><\/p>\n

Between the team we\u2019ve assembled, the vision we have for our brand, the culture we continue to focus on, and the work we\u2019ve been doing, our company has changed from when it started fifteen years ago. Our refreshed brand has helped usher in a new era for the agency, one focused on people, our process, and quite simply, doing great work for great clients while never accepting status quo.<\/p>\n","protected":false},"excerpt":{"rendered":"

How We Rebranded and Launched The New Response\u00a0Brand At Response, we\u00a0do a lot of work in the branding space. We\u2019ve helped clients ranging from startups…<\/p>\n","protected":false},"author":9,"featured_media":5048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[377,630],"class_list":["post-5047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-response-marketing-tag","tag-marketing-agency","post-grid"],"jetpack_featured_media_url":"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2017\/03\/logo_blue_large.png","yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n\t\n\t\n