{"id":5162,"date":"2017-09-19T12:13:35","date_gmt":"2017-09-19T16:13:35","guid":{"rendered":"http:\/\/responseblog.wpengine.com\/?p=5162"},"modified":"2017-10-19T10:45:39","modified_gmt":"2017-10-19T14:45:39","slug":"why-the-new-apple-ad-convinced-me-to-not-buy-the-iwatch","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2017\/09\/why-the-new-apple-ad-convinced-me-to-not-buy-the-iwatch\/","title":{"rendered":"Why This Ad Convinced Me To Not Buy the Apple Watch"},"content":{"rendered":"<p>In addition\u00a0to launching the iPhone 8 and iPhone X, Apple announced a new Series 3 of the Apple Watch. Since the original Apple Watch was released I&#8217;ve been contemplating buying one but have yet to pull the trigger. I&#8217;ve been having an internal debate about striking the right balance of being connected all the time and when it&#8217;s time to disconnect from distractions. When I saw one of Apple&#8217;s ads for the Watch, it solidified my stance that I don&#8217;t want the product.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"975\" height=\"548\" src=\"https:\/\/www.youtube.com\/embed\/jUvD80mNKBM?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>While the ad itself is beautifully shot like all of Apple&#8217;s advertising, for me, the one takeaway from the ad is that you&#8217;ll never disconnect. And not in a positive way.<\/p>\n<p>It takes everything romantic about surfing &#8211; being one with your environment, disconnecting from external distractions to be present in the moment, and respecting the power of the ocean &#8211; and makes that beautiful sport\u00a0superficial,\u00a0routine, and emotionless.<\/p>\n<p>The ad signs off with &#8220;The freedom of cellular&#8221;. To me, this ad epitomizes the exact opposite of freedom. It evokes the feeling of being chained to the distractions of technology and the addictive hold that our devices have on us. That feels like anything but freedom to me.<\/p>\n<p>Apple has a pretty great batting average with their advertising so it is easy to jump on what I believe is one of their rare misses. But with Apple&#8217;s role as a corporate giant\u00a0helping feed our unhealthy obsession with our devices, this ad feels really out of touch with how being connected all of the\u00a0time can improve our lives.<\/p>\n<p>In searching for deeper meaning to the ad or seeing if I was missing something I did a quick search of the incoming caller in the ad, which appears to be someone on the Apple design team. It&#8217;s a small detail that ultimately has no impact on its effectiveness, but for the purposes of this blog post, it makes me feel like that&#8217;s a call from the office.<\/p>\n<p>Apple will continue to come out with great advertising that will make us all want their products. But for now:<\/p>\n<p><a href=\"http:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2017\/09\/image.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5163\" src=\"http:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2017\/09\/image.jpg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2017\/09\/image.jpg 400w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2017\/09\/image-300x225.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In addition\u00a0to launching the iPhone 8 and iPhone X, Apple announced a new Series 3 of the Apple Watch. Since the original Apple Watch was&hellip;<\/p>\n","protected":false},"author":9,"featured_media":5176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","post-grid"],"jetpack_featured_media_url":"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-19-at-12.15.06-PM-1.png","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"With Apple\u00a0helping feed our unhealthy obsession with our devices, this ad feels out of touch with how being connected all the time can improve our lives.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/responseblog.wpengine.com\/2017\/09\/why-the-new-apple-ad-convinced-me-to-not-buy-the-iwatch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why This Ad Convinced Me To Not Buy the Apple Watch - Response Marketing\" \/>\n<meta property=\"og:description\" content=\"With Apple\u00a0helping feed our unhealthy obsession with our devices, this ad feels out of touch with how being connected all the time can improve our lives.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/responseblog.wpengine.com\/2017\/09\/why-the-new-apple-ad-convinced-me-to-not-buy-the-iwatch\/\" \/>\n<meta property=\"og:site_name\" content=\"Response Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-19T16:13:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-19T14:45:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-19-at-12.15.06-PM-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2133\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"David Klineberg\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/responseblog.wpengine.com\/#website\",\"url\":\"https:\/\/responseblog.wpengine.com\/\",\"name\":\"Response Marketing\",\"description\":\"We Help Ambitious Brands Punch Above Their Weight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/responseblog.wpengine.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/responseblog.wpengine.com\/2017\/09\/why-the-new-apple-ad-convinced-me-to-not-buy-the-iwatch\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-19-at-12.15.06-PM-1.png\",\"width\":2133,\"height\":1200},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/responseblog.wpengine.com\/2017\/09\/why-the-new-apple-ad-convinced-me-to-not-buy-the-iwatch\/#webpage\",\"url\":\"https:\/\/responseblog.wpengine.com\/2017\/09\/why-the-new-apple-ad-convinced-me-to-not-buy-the-iwatch\/\",\"name\":\"Why This Ad Convinced Me To Not Buy the Apple Watch - 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