{"id":5219,"date":"2018-07-26T15:35:08","date_gmt":"2018-07-26T19:35:08","guid":{"rendered":"http:\/\/responseblog.wpengine.com\/?p=5219"},"modified":"2018-10-16T12:34:28","modified_gmt":"2018-10-16T16:34:28","slug":"a-first-person-account-of-a-facebook-blueprint-live-training-session","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2018\/07\/a-first-person-account-of-a-facebook-blueprint-live-training-session\/","title":{"rendered":"A First-Person Account of a Facebook Blueprint Live Training Session"},"content":{"rendered":"

In an ever-changing industry like social media, continually educating yourself is part of the foundation of success. <\/span><\/p>\n

In 2016, I had come across a class in social advertising that seemed like it would be a great fit for me. I got there, excited and ready to learn something new, sat down, and as the instructor began to talk, I realized, I could teach the class. And I did. Frustrating to say the least. I went home and continued to educate myself in my typical manner of constantly reading, paired with a healthy mix of trial and error.<\/span><\/p>\n

I started my career at Response 6 years ago, this June (time flies when you\u2019re having fun and learning so much). Starting out, I was learning the ropes of being a community manager, trying to absorb everything I could. And boy did I learn a lot. When they say the customer is right, trust me, that couldn\u2019t be more true than when it comes to social and the amount of eyes on your social platforms. When you assume a role as a Social Media Manager, you\u2019re no longer \u2018you.\u2019 You have to become the brand.<\/span><\/p>\n

As I continued down my career path, I shadowed our social media manager at the time, learning the ropes of stepping up into the role as a paid media manager. I had no idea how many opportunities there were in social media. Really all you really need to know, is where to look but at the time, Facebook had not come out with <\/span>Blueprint E-Learning Courses<\/span><\/a> or their newest Blueprint Live events. Educating yourself in the social media space was mainly through reading articles, especially anything published by the platforms themselves. <\/span><\/p>\n

Luckily, at Response we have assigned account managers at Facebook. They guide us with new and existing product updates, direction, strategy, and optimization opportunities on campaigns. We\u2019re given an account manager on a quarterly basis. This quarter, we were appointed an account manager who I would say is one of the best in the game. She is beyond knowledgeable in the products FB offers. Our account manager invited me to a Facebook BluePrint Live training session at their New York offices and it was one of the most productive sessions I\u2019ve attended. <\/span><\/p>\n

When you walk into their offices, you\u2019re blown away by the art and design within the space. You can tell that they want to inspire creativity with their space.\u00a0Following a yellow brick-esque walkway to where our training would be, at first glance, I knew this was going to be so much more informative and worth my time.<\/span><\/p>\n

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Our instructor was a woman named, Isadora. She runs these Blueprint Live training sessions all around the world. She was accompanied by another coworker from Facebook. Quieting us down, Isadora started by having everyone in the room, introduce themselves, what agency they work for, their position, and finally, our favorite Instagram picture. It was an interesting icebreaker as it really got us all connected quickly.<\/span><\/p>\n

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We were placed into groups and given a project brief, each group with a different industry client. <\/span>Our group was given a fictitious automobile company, \u201cAkemia\u201d, known as the safest luxury automotive brand on the road, using the tagline \u201cLife Made Better\u201d. Akemia was looking to position themselves as having an equally safe SUV, as its competitors, without sacrificing luxury. We were tasked with building a holistic Facebook media plan based on this brief. We had to define the clients business challenges, the campaign objective, delivery of strategy, target audience, and KPIs for measuring success. At the end of the day, our groups would be presenting our holistic media plan to our class presenters, who all worked for Facebook. No pressure, right?!<\/span><\/p>\n

Although the brief outlined the problem the client was facing, what the client felt were the leading factors to increase conversions to purchase, and who they <\/span>thought<\/span><\/i> their audience was.<\/span><\/p>\n

The first task was to identify the key product features that we would like to emphasis in our ad campaign and add them onto one of the boards on the easel. \u00a0<\/span><\/p>\n