{"id":5333,"date":"2019-06-21T08:08:58","date_gmt":"2019-06-21T12:08:58","guid":{"rendered":"https:\/\/responseblog.wpengine.com\/?p=5333"},"modified":"2019-07-16T14:22:18","modified_gmt":"2019-07-16T18:22:18","slug":"5-reasons-to-consider-traditional-tv-advertising-in-your-marketing-plan","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2019\/06\/5-reasons-to-consider-traditional-tv-advertising-in-your-marketing-plan\/","title":{"rendered":"5 Reasons to Consider Traditional TV Advertising in Your Marketing Plan"},"content":{"rendered":"

These days, many marketers are prioritizing digital over traditional media.\u00a0 While digital is great for hyper-targeting, customization, cost efficiency and measurement, traditional media shouldn’t be overlooked and that includes using TV.\u00a0 Here are just a few reasons why TV should be considered in your marketing plans:<\/p>\r\n

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    1. AUDIENCE REACH.<\/strong> If you are a brand with a product that has mass appeal, like cars, food, beverages, banking, travel, fashion, phones and phone services, etc., television is a great medium to use, as it has tremendous reach.\u00a0 According to Nielsen, weekly reach of TV against Adults 18+ in the U.S. is a remarkable 88% and the amount of live TV they watch is in excess of 4 hours per day<\/em>.\u00a0 This is far more than the 45 minutes spent on social media.\u00a0 While it is not impossible to reach more of a niche audience on TV, for example if you are targeting entrepreneurs and inventors, producing and buying spots on shows like “Shark Tank” or “The Profit” would work really well, digital’s hyper-targeting capabilities are better suited for narrow audiences.<\/li>\r\n
    2. IMPACTFUL CREATIVE.\u00a0<\/strong> On TV, your message lives in a much bigger environment than a digital ad.\u00a0 TV commercials are harder to ignore partially due to the sheer size of the screen they are played on.\u00a0 TV commercials run one ad at a time, versus in the digital space your ads are competing with a whole host of others right next to yours.\u00a0 Also, if the content in the spot is emotionally engaging, entertaining and\/or relevant it has a high likelihood not to be skipped.\u00a0 \u00a0According to Nielsen, “Since the days of the VCR and playback mode, a viewer could always skip through the commercials, and 15% of viewers do. Even now with DVRs in playback mode, 85% of viewers simply let shows playback, commercials and all.” Think of TV advertising as :15 – :30 video content that is seen and heard.\u00a0 Check out this :15 TV spot we did for Uncle Julio’s. Imagine it running on a 40″+ TV and you’ll understand why it captivated watchers and drove them into the restaurants to try this spectacular drink!\r\n