{"id":5433,"date":"2019-08-13T08:47:22","date_gmt":"2019-08-13T12:47:22","guid":{"rendered":"https:\/\/responseblog.wpengine.com\/?p=5433"},"modified":"2019-08-14T12:17:35","modified_gmt":"2019-08-14T16:17:35","slug":"creative-bravery-at-the-adage-small-agency-conference-2019","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2019\/08\/creative-bravery-at-the-adage-small-agency-conference-2019\/","title":{"rendered":"&#8220;Creative Bravery&#8221; at The AdAge Small Agency Conference 2019"},"content":{"rendered":"<p>Every year that we&#8217;ve attended the AdAge Small Agency conference, we&#8217;ve come back with valuable information or insights that have shaped our agency.\u00a0 In 2016, we came back embracing &#8220;small.&#8221;\u00a0 It guided our agency&#8217;s positioning and set us on a <a href=\"https:\/\/response.agency\/blog\/2017\/03\/5047\/\">rebranding path<\/a> that breathed new life into our team and business. In 2017, we were struck by the conversations around diversity and inclusion in marketing.\u00a0 The conference challenged us to do our part, and so we came back and started the <a href=\"https:\/\/response.agency\/blog\/2017\/12\/introducing-the-response-marketing-explorers-program\/\">Marketing Explorer&#8217;s<\/a> collaboration with Career High School in New Haven.\u00a0 In 2018, AdAge awarded us with &#8220;<a href=\"https:\/\/response.agency\/blog\/2018\/07\/ad-age-recognizes-response-with-silver-digital-campaign-of-the-year-award\/\">Digital Campaign of the Year<\/a>&#8221; which gave us recognition that we never had before.<\/p>\n<p>This year, we came back with one big theme of small agencies being smart, bold and confident, which we are calling, &#8220;Creative Bravery.&#8221;\u00a0 Here are the people, companies and work that we felt were amazing examples of Creative Bravery.<\/p>\n<ul>\n<li><strong>MADONNA BADGER, OWNER <a href=\"https:\/\/www.badgerandwinters.com\/\">BADGER &amp; WINTERS<\/a>, <a href=\"https:\/\/nokidsincages.com\/\">#NOKIDSINCAGES<\/a> PROJECT.\u00a0 <\/strong>Madonna Badger has refused to succumb to the darkness of losing her entire family in one horrific night.\u00a0 Instead, she has found strength, love, and awe inspiring resiliency.\u00a0 A quote from Martin Luther King, Jr., &#8220;Our lives begin to end the day we become silent about things that matter&#8221; sums up her determination to speak up, to act, to make a difference.\u00a0 So, while traveling close to the Mexican boarder, she decided, there and then, that she had to do something about the families seeking asylum that are being ripped apart at the boarder, and came up with the #NoKidsInCages project.\u00a0 In partnership with <a href=\"https:\/\/www.raicestexas.org\/\">Raices<\/a>, a non-profit dedicated to helping refugees and immigrants, Badger &amp; Winters created installations of mannequin kids in cages to bring attention to this issue.\u00a0 \u00a0As\u00a0 reported in AdAge,<\/li>\n<\/ul>\n<blockquote><p>&#8220;The 25 cages were strategically placed around Manhattan and Brooklyn, including in front of city landmarks, tourist destinations, high-traffic public spaces and outside of media companies including CNN, Fox News, NBC, Vice, Refinery29, HuffPost and Newsweek. Other locations included Madison Square Park, Union Square, Google\/Chelsea Market, the Brooklyn Bridge entrance, the Natural Museum of History and the Bedford Ave subway stop in Williamsburg. Inside the installations, real audio of children detained by the U.S. (obtained by\u00a0<a class=\" inline-paragraph-link\" href=\"https:\/\/www.propublica.org\/article\/children-separated-from-parents-border-patrol-cbp-trump-immigration-policy\">ProPublica<\/a>) accompanied the harrowing scenes.&#8221;<\/p><\/blockquote>\n<p style=\"padding-left: 40px;\">The result was not only hundreds of millions of impressions in just 48 hours, but more importantly, millions of dollars raised for Raices to do their great work of bringing families back together.\u00a0 We highly recommend reading this Bandt article, <a href=\"https:\/\/www.bandt.com.au\/advertising\/madonna-badger-reveals-new-emotional-campaign-nokidsincages\">Madonna Badger Reveals New Emotional Campaign #nokidsincages<\/a>\u00a0to get the backstory and source of inspiration from Madonna herself.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bym6k0HJyad\/\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/Bym6k0HJyad\/\" target=\"_blank\" rel=\"noopener noreferrer\">Today in NYC, we are protesting the separation of children from their families at the US\/Mexico border with @raicestexas. These cages represent the real living conditions of children caged at our border. Sharing is an act of protest. We have to keep this conversation going. @nokidsincages was started to stop the travesty at our border. We cannot be a country that separates families. We cannot cage children. Tell your congressperson, our 2020 presidential candidates. This needs to stop, we need to pass Bill HR541. #NoKidsInCages #PassHR541 #KeepFamiliesTogether<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/nokidsincages\/\" target=\"_blank\" rel=\"noopener noreferrer\"> No Kids In Cages<\/a> (@nokidsincages) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-06-12T11:28:56+00:00\">Jun 12, 2019 at 4:28am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/johnxhannes.com\/\">JOHNXHANNES<\/a>, THE 2019 SMALL AGENCY OF THE YEAR.<\/strong>\u00a0 JohnXHannes is a 12-person startup shop, essentially the same size as the Response team, based out of NYC and LA.\u00a0 Their work on <a href=\"https:\/\/www.expensify.com\/\">Expensify<\/a> is more entertainment than marketing, which is why it worked.\u00a0 <a href=\"https:\/\/johnxhannes.com\/work\/expensify-this\/\">Check it out for yourself<\/a>.\u00a0 Hannes Ciatti says,<\/li>\n<\/ul>\n<blockquote><p>\u201cAs the lines between advertising and entertainment continue to blur, we set our company up to be able to consistently make work people will choose to engage with.\u201d<\/p><\/blockquote>\n<p style=\"padding-left: 40px;\">In their short tenure they&#8217;ve won an Emmy, several Lions at Cannes, Effies, Webbys, and now, Agency of the Year.<\/p>\n<ul>\n<li><strong>TBD AGENCY, THE &#8220;GIFT RAPPER&#8221; CAMPAIGN FOR STUBHUB.<\/strong>\u00a0 TBD leveraged a consumer insight that was &#8220;hiding in plain sight&#8221; which is that we all love to give and get the gift of entertainment, but the delivery of a Stub Hub print out as a gift is underwhelming at best.\u00a0 They created the most amazing, fun way to give the gift of StubHub for the holidays and that is with a Gift Rapper&#8211; specifically using MC Murs and AI to deliver a custom message with every StubHub holiday purchase.\u00a0 Check out the <a href=\"https:\/\/adage.com\/creativity\/work\/stubhub-giftrapper\/960701\">StubHub Gift Wrapper Campaign<\/a>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>DAVID DROGA, FOUNDER, <a href=\"https:\/\/droga5.com\/\">DROGA5<\/a>.<\/strong>\u00a0 While David&#8217;s keynote focused on the agency&#8217;s growth and the eye-popping news that they recently sold to Accenture for nearly $500 million, what we took away was one key point he made. Which was something to the effect of &#8220;If I have an idea I really believe in, I&#8217;m not afraid to be laughed out of the room.&#8221;\u00a0 \u00a0We came back inspired by his work and words, vowing to be bolder, more fearless with our ideas.\u00a0 Thanks David.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>PROCTER &amp; GAMBLE, THE ELEVATOR PITCH.\u00a0<\/strong> This year, Procter &amp; Gamble invited all of the AdAge Small Agencies into a lottery for a chance to <a href=\"https:\/\/adage.com\/article\/special-report-small-agency-conference-and-awards\/want-pitch-pg-heres-your-chance\/2176266\">pitch P&amp;G for 5 minutes<\/a>.\u00a0 They drew 50 agency names from the submissions.\u00a0 We were one of the 50.\u00a0 We decided to tell P&amp;G a story that weaved their history of audio storytelling into a modern day opportunity.<\/li>\n<\/ul>\n<figure id=\"attachment_5439\" aria-describedby=\"caption-attachment-5439\" style=\"width: 427px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5439 \" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2019\/08\/IMG_0464-264x300.jpg\" alt=\"P&amp;G Elevator Pitch\" width=\"427\" height=\"485\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2019\/08\/IMG_0464-264x300.jpg 264w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2019\/08\/IMG_0464-768x872.jpg 768w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2019\/08\/IMG_0464-902x1024.jpg 902w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2019\/08\/IMG_0464.jpg 1500w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><figcaption id=\"caption-attachment-5439\" class=\"wp-caption-text\">Inside the &#8220;Elevator&#8221; for the elevator pitch to P&amp;G.<\/figcaption><\/figure>\n<p>We thank <a href=\"https:\/\/adage.com\/\">AdAge<\/a> for a great conference and inspiring us to continue to lean into &#8220;Creative Bravery.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year that we&#8217;ve attended the AdAge Small Agency conference, we&#8217;ve come back with valuable information or insights that have shaped our agency.\u00a0 In 2016,&hellip;<\/p>\n","protected":false},"author":8,"featured_media":5435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[672,7,625],"tags":[],"class_list":["post-5433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-2","category-agencies","category-campaign-creation","post-grid"],"jetpack_featured_media_url":"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2019\/08\/IMG_1509.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/responseblog.wpengine.com\/2019\/08\/creative-bravery-at-the-adage-small-agency-conference-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Creative Bravery&quot; at The AdAge Small Agency Conference 2019 - Response Marketing\" \/>\n<meta property=\"og:description\" content=\"Every year that we&#8217;ve attended the AdAge Small Agency conference, we&#8217;ve come back with valuable information or insights that have shaped our agency.\u00a0 In 2016,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/responseblog.wpengine.com\/2019\/08\/creative-bravery-at-the-adage-small-agency-conference-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Response Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-13T12:47:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-14T16:17:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2019\/08\/IMG_1509-1024x768.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Carolyn Walker\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"4 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/responseblog.wpengine.com\/#website\",\"url\":\"https:\/\/responseblog.wpengine.com\/\",\"name\":\"Response Marketing\",\"description\":\"We Help Ambitious Brands Punch Above Their Weight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/responseblog.wpengine.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/responseblog.wpengine.com\/2019\/08\/creative-bravery-at-the-adage-small-agency-conference-2019\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2019\/08\/IMG_1509.jpg\",\"width\":4032,\"height\":3024,\"caption\":\"AdAgeSmallAgency Conference New Orleans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/responseblog.wpengine.com\/2019\/08\/creative-bravery-at-the-adage-small-agency-conference-2019\/#webpage\",\"url\":\"https:\/\/responseblog.wpengine.com\/2019\/08\/creative-bravery-at-the-adage-small-agency-conference-2019\/\",\"name\":\"\\\"Creative Bravery\\\" at The AdAge Small Agency Conference 2019 - Response Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/responseblog.wpengine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/responseblog.wpengine.com\/2019\/08\/creative-bravery-at-the-adage-small-agency-conference-2019\/#primaryimage\"},\"datePublished\":\"2019-08-13T12:47:22+00:00\",\"dateModified\":\"2019-08-14T16:17:35+00:00\",\"author\":{\"@id\":\"https:\/\/responseblog.wpengine.com\/#\/schema\/person\/f45f40bd7090d850b8c293abdd55780d\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/responseblog.wpengine.com\/2019\/08\/creative-bravery-at-the-adage-small-agency-conference-2019\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/responseblog.wpengine.com\/#\/schema\/person\/f45f40bd7090d850b8c293abdd55780d\",\"name\":\"Carolyn Walker\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/responseblog.wpengine.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3ac2019cdce6daeeb867dbada76d63684c07605f6c74f22ec2c7b5bc8cc12e40?s=96&d=mm&r=g\",\"caption\":\"Carolyn Walker\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/posts\/5433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/comments?post=5433"}],"version-history":[{"count":0,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/posts\/5433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/media\/5435"}],"wp:attachment":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/media?parent=5433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/categories?post=5433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/tags?post=5433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}