{"id":5740,"date":"2022-12-06T09:54:47","date_gmt":"2022-12-06T14:54:47","guid":{"rendered":"https:\/\/responseblog.wpengine.com\/?p=5740"},"modified":"2023-08-11T08:55:46","modified_gmt":"2023-08-11T12:55:46","slug":"creative-juice-drink-it-up-responsibly","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2022\/12\/creative-juice-drink-it-up-responsibly\/","title":{"rendered":"CREATIVE JUICE: DRINK IT UP, RESPONSIBLY"},"content":{"rendered":"<h5>NOVEMBER, 2022<\/h5>\n<h3><strong>WE&#8217;RE WORKPLACE ENLIGHTENMENT CERTIFIED BY THE 4A&#8217;S<\/strong><\/h3>\n<p>Our values as an organization are curiosity, bravery, and caring. And we can\u2019t live up to those values without a commitment to being an inclusive organization. It\u2019s why we set out to formalize our team education and practices around diversity, equity, and inclusion. Through the American Association of Advertising Agencies, we participated and completed The Workplace Enlightenment program, which is designed to ensure that our agency has the highest standards It focused on these topics:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5742\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/WORKPLACEENLIGHTENMENT.png\" alt=\"\" width=\"800\" height=\"451\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/WORKPLACEENLIGHTENMENT.png 800w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/WORKPLACEENLIGHTENMENT-300x169.png 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/WORKPLACEENLIGHTENMENT-768x433.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>What we learned:<\/p>\n<ul>\n<li>How to recognize and respond to the impact of privilege in your workplace<\/li>\n<li>How to recognize and remove barriers to inclusion<\/li>\n<li>How to proactively increase opportunities for diverse perspectives and participation across the agency<\/li>\n<li>How to plan for, communicate, and commit to agency-wide action<\/li>\n<li>How to measure and track progress toward key benchmarks<\/li>\n<\/ul>\n<p>We believe it has made us more understanding, more empathetic, and also, better at our jobs. Our commitment hasn\u2019t ended with our certification. As a team, we regularly get together to share in experiences around the topics and discuss them as a team. We always learn something new and enjoy hearing each others different perspectives on the topics.<\/p>\n<hr \/>\n<h3><strong>OUR CLUBHOUSE DOORS ARE OPEN<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5743\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/clubhouse_photos_newsletter-1-1024x512.jpg\" alt=\"\" width=\"975\" height=\"488\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/clubhouse_photos_newsletter-1-1024x512.jpg 1024w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/clubhouse_photos_newsletter-1-300x150.jpg 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/clubhouse_photos_newsletter-1-768x384.jpg 768w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/clubhouse_photos_newsletter-1.jpg 1200w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/p>\n<p>In March of 2020, we all went home thinking we\u2019d be back in our offices in weeks or months not years. What we learned from being 100% remote is that we could do it.\u00a0 The things we thought were going to be issues really weren\u2019t\u2026 like collaborating virtually.\u00a0 And the things we thought wouldn\u2019t be issues were\u2026 like mental health and just connecting with each other personally.\u00a0 So, mid 2022, we decided to get a small space for us to connect, collaborate, work and play in.\u00a0 Say hello to the Response Clubhouse.<\/p>\n<p>It\u2019s located at 85 Willow Street in the\u00a0<a href=\"https:\/\/marlinworksnewhaven.com\/\" target=\"_blank\" rel=\"noopener\">Marlinworks Loft Offices in New Haven<\/a>, an industrial building campus that is home to modern technology, design and creative tenants.\u00a0 With these kinds of neighbors, not to mention a brewery around the corner, it\u2019s no wonder we feel right at home here.<\/p>\n<hr \/>\n<h3><strong>WELCOME TO (FAIRLY) NEW RESPONSTERS<\/strong><\/h3>\n<p><strong>NEW. Eddie Mensah, Designer (Joined on 9\/1\/21)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5746\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Eddie-239x300.png\" alt=\"\" width=\"113\" height=\"142\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Eddie-239x300.png 239w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Eddie.png 480w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/>Born and raised in New York, Eddie\u2019s an aficionado of high fashion, street art, and sunset strolls on the beach. You might say he\u2019s cut from a different cloth. But we mean that literally, he cuts and sews his own clothes. Ever since he first put pen to paper illustrating anime, Eddie\u2019s been a passionate creative that finds inspiration everywhere.<\/p>\n<p>Eddie graduated from the University of Bridgeport\u2019s Shintaro Akatsu School of Design. Before joining us, he designed collateral, managed social media, and maintained the website of the Fernando Luis Alvarez Gallery.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>NEWER. Cat Eager, Senior Designer (Joined on 9\/7\/21)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5747\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Cat-215x300.png\" alt=\"\" width=\"113\" height=\"158\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Cat-215x300.png 215w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Cat.png 480w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/>Straight outta Prague, Catherine \u2014 you can call her Cat \u2014 has been abroad for the last four years. Back stateside, and with her lifelong dream of living in Europe realized, Cat has settled down (for now) with her adorable pup Willow. When she\u2019s not perfecting pixels, you can find Cat hiking or hunting for fresh powder on her snowboard.<\/p>\n<p>Before joining us, Cat worked with a fast-growing PR company on their in-house creative team, as a Design Group Lead at a career networking platform, and as the Lead Visual Designer for an e-learning platform.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>ALSO NEWER, Hannah Coutu, Account Executive (Joined on 9\/7\/21)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5748\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Hannah-215x300.png\" alt=\"\" width=\"115\" height=\"160\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Hannah-215x300.png 215w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Hannah.png 325w\" sizes=\"auto, (max-width: 115px) 100vw, 115px\" \/>Hannah has two college degrees from Johnson &amp; Wales. One in Marketing &amp; Advertising. The other? Cupcakes. A skilled pastry chef, Hannah\u2019s other loves include travel (she\u2019s backpacked through Europe), enjoying nature with her puppy Murphy, and sampling hoppy IPAs at a local craft brewery.<\/p>\n<p>Before joining the team, Hannah cut her chops as a social media manager and agency account pro. Industries she\u2019s worked with include healthcare, non-profits, finance, and defense.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>NEWEST. Luke Dent, Art Director (Joined on 8\/2\/22)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5749\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Luke-228x300.png\" alt=\"\" width=\"119\" height=\"157\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Luke-228x300.png 228w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/Luke.png 480w\" sizes=\"auto, (max-width: 119px) 100vw, 119px\" \/>Luke was born in Southern California, but it wasn&#8217;t until his family moved to Massachusetts at the age of 12 where his creative journey really began. He started playing guitar, piano and playing in bands and would set out on his first nationwide tour at the age of 20. After about 8 years on the road, he started to shift gears to another passion, videography.<\/p>\n<p>Luke brings 15+ years of experience in the media industry, ranging from video editing, sound design, color grading, motion design and art directing. Luke moved to Connecticut in the middle of the pandemic, and quickly fell in love with all of the charm it holds (and of course the pizza).<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<div>\n<div>\n<h3><strong>WORK SPOTLIGHT: LOGITECH &#8220;MY HAPPY SPACE&#8221;<\/strong><\/h3>\n<\/div>\n<\/div>\n<div>\n<p><strong>The Problem<\/strong><\/p>\n<p>The pandemic abruptly forced work from cubicles and conference rooms to kitchen tables and spare bedrooms.\u00a0 How do we help people optimize the spaces they\u2019re now working in?<\/p>\n<p><strong>The Solution<\/strong><\/p>\n<p>We inspire people to see the potential in their home workspaces, creating their &#8220;happy space.&#8221;<\/p>\n<\/div>\n<p><iframe loading=\"lazy\" title=\"Logitech. My Happy Space (Spanish)\" width=\"975\" height=\"548\" src=\"https:\/\/www.youtube.com\/embed\/hdhqgfBVzso?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/responseblog.wpengine.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Check out our <a href=\"https:\/\/response.agency\/work\/logitech-my-happy-space\">work page<\/a> to dig deeper and learn more.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOVEMBER, 2022 WE&#8217;RE WORKPLACE ENLIGHTENMENT CERTIFIED BY THE 4A&#8217;S Our values as an organization are curiosity, bravery, and caring. And we can\u2019t live up to&hellip;<\/p>\n","protected":false},"author":8,"featured_media":5741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[672,7],"tags":[189,232,315,630,693],"class_list":["post-5740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-2","category-agencies","tag-branding-2","tag-digital-marketing","tag-marketing-2","tag-marketing-agency","tag-teammates","post-grid"],"jetpack_featured_media_url":"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2022\/12\/creative_juice_header.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/responseblog.wpengine.com\/2022\/12\/creative-juice-drink-it-up-responsibly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CREATIVE JUICE: DRINK IT UP, RESPONSIBLY - Response Marketing\" \/>\n<meta property=\"og:description\" content=\"NOVEMBER, 2022 WE&#8217;RE WORKPLACE ENLIGHTENMENT CERTIFIED BY THE 4A&#8217;S Our values as an organization are curiosity, bravery, and caring. 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