{"id":5786,"date":"2023-10-31T09:43:46","date_gmt":"2023-10-31T13:43:46","guid":{"rendered":"https:\/\/responseblog.wpengine.com\/?p=5786"},"modified":"2023-11-18T14:46:19","modified_gmt":"2023-11-18T19:46:19","slug":"5-best-practices-for-creating-immersive-360-b2b-experiences","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2023\/10\/5-best-practices-for-creating-immersive-360-b2b-experiences\/","title":{"rendered":"5 Best Practices for Creating Immersive 360\u00b0 B2B Experiences"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We recently produced an immersive 360\u00b0 video experience displayed in Atlanta, GA for one of our business to business (B2B) clients. Our 8-min looping video spanned 20 ft. high with a resolution of 16,246px <\/span><span style=\"font-weight: 400;\">\u00d7<\/span><span style=\"font-weight: 400;\"> 2100px. This was an exciting new challenge for us as we adapted our expertise in video and applied it to this larger-than-life platform.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5796\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/header.jpg\" alt=\"360 Immersive Video\" width=\"488\" height=\"340\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/header.jpg 2000w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/header-300x209.jpg 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/header-1024x713.jpg 1024w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/header-768x535.jpg 768w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/header-1536x1069.jpg 1536w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s not about stretching regular video in a large space and assuming it will be successful. Effective immersive video requires a different approach to visual storytelling versus the methods used in smaller (and more linear) format video. Especially in the B2B space, where informative content must be presented in a way that won\u2019t physically overwhelm the audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve compiled a list of 5 best practices for creating immersive B2B video experiences that can maximize the effectiveness of your next immersive 360<\/span><span style=\"font-weight: 400;\">\u00b0<\/span><span style=\"font-weight: 400;\"> event.\u00a0<\/span><\/p>\n<h3>1. Less Is More.<\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve all heard this adage before, but it\u2019s especially true when it comes to immersive video. Your video should set the tone and atmosphere of the space that leads to curiosity and conversation &#8211; not just have it be a repurpose of a text-heavy slide presentation.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For copy, that means succinct, clear headlines and minimal supporting text only when necessary, and only on one side of a wall at a time. A person will typically only have 1 &#8211; 2 walls within their line of sight at any given time, so any unique messaging must be contained within a single plane within their field of view.<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5793 aligncenter\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Less-Is-More_Stock_Text-1.gif\" alt=\"\" width=\"881\" height=\"113\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For visuals, slow-paced video clips used sparingly work best (landscapes work well for immersion, recommended at 30+ FPS) and minimal transitions are essential to not overwhelm the visual experience.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5794\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Less-Is-More_CityScape.gif\" alt=\"\" width=\"880\" height=\"107\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is important to keep in mind that your immersive video will most likely compliment other points of interaction within the event space, whether through dialogue with sales reps, campaign banners, brochures, etc.<\/span><br \/>\n<b><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Get To Know The Space (and Specs) Intimately.<\/h3>\n<p><span style=\"font-weight: 400;\">The event space will offer details that list out all of the technical aspects of creating the video to their specifications. But it may only be telling you half of the story. Along with studying the spec sheet, be sure to have a conversation with the space coordinator to truly get to know the lighting, flow of traffic, doorways or safety signage, and any moveable obstructions that may alter the experience of the audience. This may help determine the location of content within the video that may not be captured if you followed the spec sheet alone. A little bit of due diligence in the planning phase\u00a0<\/span><span style=\"font-weight: 400;\">will save rework later in the process.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5792 aligncenter\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout.png\" alt=\"\" width=\"979\" height=\"126\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout.png 1800w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout-300x39.png 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout-1024x132.png 1024w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout-768x99.png 768w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout-1536x198.png 1536w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5791\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout_Ilumnarium.png\" alt=\"\" width=\"964\" height=\"124\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout_Ilumnarium.png 1800w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout_Ilumnarium-300x39.png 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout_Ilumnarium-1024x132.png 1024w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout_Ilumnarium-768x99.png 768w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Wall_Layout_Ilumnarium-1536x198.png 1536w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Context Is King.<\/h3>\n<p><span style=\"font-weight: 400;\">Your video may appear to be hitting all the right notes throughout the entire creation process, but when it finally gets projected into the space, it may feel completely different than how you were perceiving it in the small window on your monitor. Put yourself in the shoes of an average-height audience member. Is the text too big on the screen? Does it disappear too quickly before they have a chance to digest the message? Are the animations too fast? Are your lifestyle video clips too overwhelming? If they enter at any point during the video loop, are they able to comprehend the overall story you are trying to tell?\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5788 aligncenter\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Context-Is-King_02.png\" alt=\"\" width=\"995\" height=\"128\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Context-Is-King_02.png 1800w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Context-Is-King_02-300x39.png 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Context-Is-King_02-1024x132.png 1024w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Context-Is-King_02-768x99.png 768w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Context-Is-King_02-1536x198.png 1536w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><\/p>\n<h3>4. Be Mindful of the Rendering and Upload Times.<\/h3>\n<p><span style=\"font-weight: 400;\">Your final export will be large\u2026 extremely large. The file will most likely take hours to export (our recent project took 8+ hours to export) and upload to its final destination, which may catch some clients off-guard if they aren\u2019t used to working with such a large format. Setting clear expectations of final cut-off times for changes is critical to ensure a stress free delivery and enough time to fix any last minute issues should they arise.\u00a0<\/span><\/p>\n<h3>5. Capturing The Experience.<\/h3>\n<p><span style=\"font-weight: 400;\">By the very nature of this form of medium, it\u2019s difficult to share the true experience of walking into a fully immersive space with just your cell phone. Consider having a professional photographer\/ videographer on site to capture the entire experience &#8211; the look on your audience\u2019s faces, the gravity of the space, and the power of your message in all its 360\u00b0 glory. You can then repurpose this content for the future and showcase the event on many different platforms. BONUS TIP: You can capture 3d videos and photos of the event and have it <a href=\"https:\/\/www.facebook.com\/help\/828417127257368\">play directly in a Facebook feed post<\/a> for your audience to interact with.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5797 alignleft\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_01.jpg\" alt=\"\" width=\"359\" height=\"359\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_01.jpg 1080w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_01-300x300.jpg 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_01-1024x1024.jpg 1024w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_01-150x150.jpg 150w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_01-768x768.jpg 768w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5798 alignleft\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_02-300x300.jpg\" alt=\"\" width=\"359\" height=\"359\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_02-300x300.jpg 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_02-1024x1024.jpg 1024w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_02-150x150.jpg 150w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_02-768x768.jpg 768w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/Capturing-The-Experience_02.jpg 1080w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you want to use immersive video, but don\u2019t know where to start or need help <a href=\"https:\/\/response.agency\/contact\">we\u2019d be happy to meet and support your project<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recently produced an immersive 360\u00b0 video experience displayed in Atlanta, GA for one of our business to business (B2B) clients. Our 8-min looping video&hellip;<\/p>\n","protected":false},"author":18,"featured_media":5795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[672,96,685],"tags":[687,688,686,419],"class_list":["post-5786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-2","category-motion-graphics","category-video","tag-b2b-marketing","tag-b2b-video","tag-immersive-video","tag-video","post-grid"],"jetpack_featured_media_url":"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/03\/shutterstock_1182826990-scaled.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/responseblog.wpengine.com\/2023\/10\/5-best-practices-for-creating-immersive-360-b2b-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Best Practices for Creating Immersive 360\u00b0 B2B Experiences - Response Marketing\" \/>\n<meta property=\"og:description\" content=\"We recently produced an immersive 360\u00b0 video experience displayed in Atlanta, GA for one of our business to business (B2B) clients. 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