{"id":5839,"date":"2023-10-15T08:22:46","date_gmt":"2023-10-15T12:22:46","guid":{"rendered":"https:\/\/responseblog.wpengine.com\/?p=5839"},"modified":"2023-11-15T08:40:12","modified_gmt":"2023-11-15T13:40:12","slug":"listen-up-how-effective-branding-strategies-can-make-all-the-difference","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2023\/10\/listen-up-how-effective-branding-strategies-can-make-all-the-difference\/","title":{"rendered":"Listen Up: How Effective Branding Strategies can Make all the Difference"},"content":{"rendered":"

Our CEO & Managing partner Carolyn Walker recently met with Cordes Owen<\/a> on his The Law of Relevancy<\/a> podcast to discuss all things \u201cbrand.\u201d They deliberate over the proper breakdown between performance vs brand marketing, how bathrooms are a fantastic customer touchpoint, and the fact that brand can trump price point when it\u2019s done right.<\/p>\n

Listen here<\/a> or get the “Cliff Notes” version below:<\/p>\n

Brand vs. Performance Marketing:<\/strong> Brand and performance marketing are not opposed to each other; they complement each other. Both can have a positive impact on each other when done well.<\/p>\n

Importance of Branding:<\/strong> Brand marketing, as described, focuses on creating a long-term relationship with customers. It involves attracting a broader audience, including prospective customers, team members, investors, and creating an emotional attachment by communicating not just what a business does, but why it exists.<\/p>\n

Customer Perception and Branding:<\/strong> Customer perception drives a brand, and this perception is heavily influenced by the overall experience. Everything, from the physical space (like a restaurant’s ambiance and restroom cleanliness) to the interactions with staff, contributes to the brand experience.<\/p>\n

Balancing Branding and Performance Marketing Budgets:<\/strong> Studies suggest a recommended split in marketing spend: around 26% for performance\/74% brand in B2C and a more even split (50%\/50%) in B2B. However, branding isn’t just about advertising; it encompasses various touch points with customers.<\/p>\n

Storytelling and Differentiation:<\/strong> Storytelling is a potent tool for branding. Sharing a clear and engaging story rooted in the brand’s core belief creates enduring, impactful marketing assets.<\/p>\n

Customer Journey Mapping<\/strong>: Understanding the customer’s journey helps identify touch points, opportunities, and areas for improvement. This might include unexpected areas like the experience of picking up takeout orders and how a business can enhance this experience for customers.<\/p>\n

Expert Guidance and Small Agency Approach:<\/strong> There are benefits to seeking expert guidance for brand strategy and acknowledging the importance of a process that involves customer perspectives. Response Marketing aims to maintain an intimate relationship with clients, focusing on being a valued partner.<\/p>\n

Response Marketing appears committed to their expertise in branding strategy and intimate client relationships, concentrating on being selective in their partnerships and delivering high-value guidance to their clients.<\/p>\n

To follow Carolyn’s thought leadership, you can check out her LinkedIn page<\/a> or go to read more on our blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Our CEO & Managing partner Carolyn Walker recently met with Cordes Owen on his The Law of Relevancy podcast to discuss all things \u201cbrand.\u201d They…<\/p>\n","protected":false},"author":2,"featured_media":5844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18,25,108,673],"tags":[689,691,189,692,232,315,630,690,637],"class_list":["post-5839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-branding","category-carolyn-walker-3","category-podcast","category-restaurant-marketing","tag-brand-building","tag-brand-positioning","tag-branding-2","tag-building-strong-brands","tag-digital-marketing","tag-marketing-2","tag-marketing-agency","tag-performance-marketing","tag-restaurant-marketing","post-grid"],"jetpack_featured_media_url":"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2023\/11\/LAW-OF-RELEVANCY_SocialGraphicsSupportingPodcasts_1200x627-1.png","yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n\t\n\t\n