{"id":5960,"date":"2025-11-24T15:13:06","date_gmt":"2025-11-24T20:13:06","guid":{"rendered":"https:\/\/responseblog.wpengine.com\/?p=5960"},"modified":"2025-11-30T21:29:02","modified_gmt":"2025-12-01T02:29:02","slug":"elevating-the-digital-experience-with-a-new-website-for-piesanos","status":"publish","type":"post","link":"https:\/\/responseblog.wpengine.com\/2025\/11\/elevating-the-digital-experience-with-a-new-website-for-piesanos\/","title":{"rendered":"Elevating the Digital Experience With A New Website for Piesanos"},"content":{"rendered":"<p data-start=\"238\" data-end=\"437\">At Response, we believe great brands deserve digital experiences that match their ambition. That\u2019s exactly what guided our work with <a href=\"https:\/\/piesanos.com\">Piesanos<\/a> as we brought their newly refreshed brand to life online. The goal? To create a high-performing website that reflects their elevated in-store experience, increases guest engagement, and gives their internal team the flexibility they need to move fast. Here\u2019s how we approached it.<\/p>\n<h3 data-start=\"669\" data-end=\"716\">Purposeful Design Meets Functional Strategy<\/h3>\n<p data-start=\"718\" data-end=\"924\">We started by aligning the website\u2019s structure and design with Piesanos\u2019 updated visual identity. But this wasn\u2019t just about aesthetics. It was about removing friction, building trust, and supporting growth.<\/p>\n<p data-start=\"718\" data-end=\"924\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5972 aligncenter\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/Piesanos-Tech-scaled.jpg\" alt=\"\" width=\"545\" height=\"327\" \/><\/p>\n<p data-start=\"926\" data-end=\"963\">Some of the key enhancements include:<\/p>\n<ul>\n<li data-start=\"967\" data-end=\"1194\"><strong data-start=\"967\" data-end=\"996\">Location-Aware Navigation<\/strong><br data-start=\"996\" data-end=\"999\" \/>The site now detects a user\u2019s location and automatically updates key links, like ordering, waitlist, and menu, based on that location. This makes it faster and easier for guests to take action.<\/li>\n<li data-start=\"1198\" data-end=\"1475\"><strong data-start=\"1198\" data-end=\"1228\">Flexible, Future-Ready CMS<\/strong><br data-start=\"1228\" data-end=\"1231\" \/>We implemented a component-based content management system that empowers the Piesanos team to manage site content independently, whether it\u2019s updating menus, adding promotions, or launching local campaigns.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5976 aligncenter\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/Piesanos-admin-scaled.png\" alt=\"\" width=\"947\" height=\"505\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li data-start=\"1198\" data-end=\"1475\"><strong data-start=\"1479\" data-end=\"1503\">Custom Catering Form<\/strong><br data-start=\"1503\" data-end=\"1506\" \/>A new form experience makes it easier for guests to place catering orders and for internal teams to manage and respond efficiently.<\/li>\n<li data-start=\"1198\" data-end=\"1475\"><strong data-start=\"1643\" data-end=\"1670\">Unified Menu Management<\/strong><br data-start=\"1670\" data-end=\"1673\" \/>A single source of truth for all menu items across dine-in, drinks, and catering, complete with support for pairing notes and imagery, ensures consistency and flexibility across the board.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5977 aligncenter\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/Piesanos-airtable-scaled.png\" alt=\"\" width=\"979\" height=\"561\" \/><\/p>\n<h3 data-start=\"1868\" data-end=\"1908\">Designed for Performance and Clarity<\/h3>\n<p>We reimagined the front-end design to support a clear, intuitive experience without sacrificing brand personality. This included:<\/p>\n<ul>\n<li data-start=\"2043\" data-end=\"2121\">A streamlined homepage with space for featured content, offers, and sign-ups<\/li>\n<li data-start=\"2043\" data-end=\"2121\">Geo-targeted promotional messaging to support regional campaigns or limited-time offers<\/li>\n<li data-start=\"2043\" data-end=\"2121\">A floating email sign-up button, visible throughout the site to support list growth<\/li>\n<li data-start=\"2043\" data-end=\"2121\">An updated Locations page that combines a map and list view for better usability<\/li>\n<li data-start=\"2043\" data-end=\"2121\">Video optimizations to ensure fast page loads and smooth performance<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Response Marketing\" width=\"975\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/Ue3_ZjN__h8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/responseblog.wpengine.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Even with multiple videos, geo-targeting capabilities, dynamic content, and high-resolution visuals, we created a blazing-fast, fully compliant homepage experience. The result? A modern digital platform that performs as well as it looks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5965 size-large\" src=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/Piesanos-site-performance-1024x662.png\" alt=\"\" width=\"975\" height=\"630\" srcset=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/Piesanos-site-performance-1024x662.png 1024w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/Piesanos-site-performance-300x194.png 300w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/Piesanos-site-performance-768x496.png 768w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/Piesanos-site-performance-1536x993.png 1536w, https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/Piesanos-site-performance.png 1900w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/p>\n<h3 data-start=\"2564\" data-end=\"2592\">Building for What\u2019s Next<\/h3>\n<p data-start=\"2594\" data-end=\"2837\">For growing restaurant brands like Piesanos, a website is more than a digital menu or brochure, it\u2019s a business tool. This new site supports their operational goals, strengthens their brand, and helps them stay nimble in a fast-moving category. We\u2019re proud to have helped bring the site to life, and even more excited to see what it unlocks for their team moving forward.<\/p>\n<h3 data-start=\"2977\" data-end=\"3026\">Looking to Modernize Your Digital Experience?<\/h3>\n<p data-start=\"3028\" data-end=\"3237\">If your restaurant\u2019s website is outdated, difficult to update, or falling short of guest expectations, we\u2019d love to help. <a href=\"https:\/\/response.agency\/contact\">Contact us<\/a> to put together something together that supports your business and scales with your growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Response, we believe great brands deserve digital experiences that match their ambition. That\u2019s exactly what guided our work with Piesanos as we brought their&hellip;<\/p>\n","protected":false},"author":8,"featured_media":5966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[672,29,1,157],"tags":[],"class_list":["post-5960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-2","category-clients","category-uncategorized","category-web-development","post-grid"],"jetpack_featured_media_url":"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/2493240_24-10214-PIEHolidayCampaign-PhotoResizing-Piesanos0515-1200x628_V1_110424.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/responseblog.wpengine.com\/2025\/11\/elevating-the-digital-experience-with-a-new-website-for-piesanos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevating the Digital Experience With A New Website for Piesanos - Response Marketing\" \/>\n<meta property=\"og:description\" content=\"At Response, we believe great brands deserve digital experiences that match their ambition. That\u2019s exactly what guided our work with Piesanos as we brought their&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/responseblog.wpengine.com\/2025\/11\/elevating-the-digital-experience-with-a-new-website-for-piesanos\/\" \/>\n<meta property=\"og:site_name\" content=\"Response Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T20:13:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T02:29:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/2493240_24-10214-PIEHolidayCampaign-PhotoResizing-Piesanos0515-1200x628_V1_110424.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Carolyn Walker\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/responseblog.wpengine.com\/#website\",\"url\":\"https:\/\/responseblog.wpengine.com\/\",\"name\":\"Response Marketing\",\"description\":\"We Help Ambitious Brands Punch Above Their Weight\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/responseblog.wpengine.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/responseblog.wpengine.com\/2025\/11\/elevating-the-digital-experience-with-a-new-website-for-piesanos\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/responseblog.wpengine.com\/wp-content\/uploads\/2025\/11\/2493240_24-10214-PIEHolidayCampaign-PhotoResizing-Piesanos0515-1200x628_V1_110424.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Piesanos Stone Fired Pizza Website Blog Post\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/responseblog.wpengine.com\/2025\/11\/elevating-the-digital-experience-with-a-new-website-for-piesanos\/#webpage\",\"url\":\"https:\/\/responseblog.wpengine.com\/2025\/11\/elevating-the-digital-experience-with-a-new-website-for-piesanos\/\",\"name\":\"Elevating the Digital Experience With A New Website for Piesanos - Response Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/responseblog.wpengine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/responseblog.wpengine.com\/2025\/11\/elevating-the-digital-experience-with-a-new-website-for-piesanos\/#primaryimage\"},\"datePublished\":\"2025-11-24T20:13:06+00:00\",\"dateModified\":\"2025-12-01T02:29:02+00:00\",\"author\":{\"@id\":\"https:\/\/responseblog.wpengine.com\/#\/schema\/person\/f45f40bd7090d850b8c293abdd55780d\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/responseblog.wpengine.com\/2025\/11\/elevating-the-digital-experience-with-a-new-website-for-piesanos\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/responseblog.wpengine.com\/#\/schema\/person\/f45f40bd7090d850b8c293abdd55780d\",\"name\":\"Carolyn Walker\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/responseblog.wpengine.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3ac2019cdce6daeeb867dbada76d63684c07605f6c74f22ec2c7b5bc8cc12e40?s=96&d=mm&r=g\",\"caption\":\"Carolyn Walker\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/posts\/5960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/comments?post=5960"}],"version-history":[{"count":0,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/posts\/5960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/media\/5966"}],"wp:attachment":[{"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/media?parent=5960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/categories?post=5960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/responseblog.wpengine.com\/wp-json\/wp\/v2\/tags?post=5960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}