Marketing certainly plays a role in attracting more guests, but it should not be seen as the savior - rather as the amplifier.
From my early days as Marketing Manager at Darden Restaurants to EVP Marketing at Sandella’s and now CEO of Uncle Julio’s advertising agency, one of the biggest challenges many brands continue to face is the intense competition for guests.
But marketing alone isn’t enough to succeed. When restaurants invest in great food, service, atmosphere, and operations, and then add a layer of innovative marketing - that’s when the real magic happens.”
- Carolyn Walker, CEO / MANAGING PARTNER
Uptick in traffic & average check amountView Case Study
Surpasses year 3 sales projection in year 1View Case Study
3x the standard loyalty retention rateView Case Study
In the midst of the pandemic, Uncle Julio’s Restaurant Group saw the opportunity to develop a virtual, delivery-only brand.Read Article
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These days, many marketers are prioritizing digital over traditional media. While digital is great for hyper-targeting, customization, cost efficiency and measurement, traditional media shouldn't be overlooked and that includes using TV.Read Article
Five years ago, commercial spaces weren’t thinking about applying their branding to the entirety of their space, and so the bathroom was an afterthought, but the expectations are totally different today.Read Article
Highlighting the food is obviously central to marketing any restaurant. But food is just the entry point for a restaurant’s guest experience.Read Article
We all know the power of storytelling in marketing, but should we incorporate it into menu item description?Read Article
Spending over two decades in the restaurant industry has given me perspective and insight on some basic truths of successful marketing. Here are just nine of them.Read Article