Food &
Beverage

Response Food & Beverage

Quotation Marks Marketing certainly plays a role in attracting more guests, but it should not be seen as the savior - rather as the amplifier.

From my early days as Marketing Manager at Darden Restaurants to EVP Marketing at Sandella’s and now CEO of Uncle Julio’s advertising agency, one of the biggest challenges many brands continue to face is the intense competition for guests.

But marketing alone isn’t enough to succeed. When restaurants invest in great food, service, atmosphere, and operations, and then add a layer of innovative marketing - that’s when the real magic happens.”


- Carolyn Walker, CEO / MANAGING PARTNER

Case Studies

Case Study: Creating a Virtual Restaurant Brand for the Bold

Uptick in traffic & average check amount

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Uncle Julio's Chocolate Pinata Case Study

Driving More Traffic with an Unconventional Dessert Smashes All Records

Uptick in traffic & average check amount

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Stony Creek Case Study

Relaunching a Craft Beer Brand

Surpasses year 3 sales projection in year 1

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Brand Loyalty Case Study

Increasing and Rewarding Brand Loyalty

3x the standard loyalty retention rate

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Work

Articles

How To Make The Case To Invest In Brand

The Forgotten Ones: Why This Audience Should Be Prioritized For Building Restaurant Brands

Restaurant brand marketers often overlook the internal audience. We share five strategies for internal branding success.

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Uncle Julio's Punches Above Their Weight

Uncle Julio's Punches Above Their Weight

Our relationship with Uncle Julio's started back in 2014.  We delivered a fully integrated campaign (using a combination of radio, outdoor, and digital) that turned the trend in DFW around.  It was a remarkable success that solidified our relationship.

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How Do You Tend To A Brand With A Dark Past

Does Your Brand Have A Soundtrack?

Music can be a great tool for helping in your brand identity building efforts. Here are some ways you can use music in your branding.

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Savage Burrito: Naming & Web

Savage Burrito: Naming & Web

In the midst of the pandemic, Uncle Julio’s Restaurant Group saw the opportunity to develop a virtual, delivery-only brand.

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Launching One Of Our Favorite Restaurant's Website

Launching One Of Our Favorite Restaurant's Website

We were big fans of the Fortina brand. We loved their food, the experience and vibe at the restaurants, and followed them on social media. To us, they had all the ingredients of what makes a great restaurant brand.

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Building Marketing Scale With Hyper Local Tactics

Building Marketing Scale With Hyper Local Tactics

We have partnered with companies that have access to mobile phone users’ location information. As you can imagine this information is highly valuable to anyone who wants to hyper-target their audience.

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Challenging Polished Casual Dining Concepts To Look Up

Challenging Polished Casual Dining Concepts To Look Up

Polished casual dining is a relatively new term for restaurants. It defines those that have higher quality food, service, and atmosphere than typical casual dining, as well as higher prices.

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5 Reasons To Consider Traditional TV Advertising In Your Marketing Plan

5 Reasons To Consider Traditional TV Advertising In Your Marketing Plan

These days, many marketers are prioritizing digital over traditional media. While digital is great for hyper-targeting, customization, cost efficiency and measurement, traditional media shouldn't be overlooked and that includes using TV.

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Why Your Bathrooms Matter To Your Restaurant’s Brand

Why Your Bathrooms Matter To Your Restaurant’s Brand

Five years ago, commercial spaces weren’t thinking about applying their branding to the entirety of their space, and so the bathroom was an afterthought, but the expectations are totally different today.

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Are You Considering Your Restaurant Guests’ Comfort In Your Marketing?

Are You Considering Your Restaurant Guests’ Comfort In Your Marketing?

Highlighting the food is obviously central to marketing any restaurant. But food is just the entry point for a restaurant’s guest experience.

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Functional Versus Emotional Descriptions In Restaurant Menus

Functional Versus Emotional Descriptions In Restaurant Menus

We all know the power of storytelling in marketing, but should we incorporate it into menu item description?

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9 Key Truths To Successful Restaurant Marketing

9 Key Truths To Successful Restaurant Marketing

Spending over two decades in the restaurant industry has given me perspective and insight on some basic truths of successful marketing. Here are just nine of them.

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Savage Burrito Logo Fortina Uncle Julio's Hacienda Colorado Stony Creek Chick-fil-A City Seed Sally's Apizza

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