3D Projection Mapping
Video projection mapping is the process of representing the surface of a three-dimensional body on a plane. It’s been used in recent years to project videos and images on buildings and other real-world surfaces.
The 3D video projection mapping process started when cartographers struggled to represent the Earth on maps. Map projections are distortions of the locations on the surface of a sphere into locations on a plane. Since then, primarily in the last 3 years, creatives and marketers have evolved the map projection concept into interesting 3D video projection mapping.
Check Out How These Companies and Brands Used 3D Video Projection Mapping
Coca-Cola featured a spectacular 3D video projection mapping project on its building headquarters in Atlanta. This amazing 3D video projection mapping project ran for nearly a month, as well as featured a social media component along Facebook fans photos to be projected on the stream.
The DJ Deadmau5 teamed up with Nokia and a team of 3D video projection mappers to promote the Nokia Lumia 800 phone. I especially like the equalizer (00:00:55) and eyeball (00:02:31) visuals.
The 3D video projection mapping technology is not restricted to mega-spenders like Nokia. Below is a simple example of audio-responsive mapping, in which outbound sounds from the computer trigger different visuals.
Of course, the 3D video projection mapping technology isn’t done justice through YouTube. The are of 3D video projection mapping must be experienced in-person for maximum effect. Perhaps a New Haven video projection mapping event is in order.