Community
BRAVERY. CURIOUSITY. CARING.
Our values are more than words. For us, our value of Caring shows up in many ways. In how we treat each other, our clients and partners, our industry, and our communities. Through mentorship, volunteering, financial support, and pro-bono work, we are committed to making an impact.
We don't see our work in our community as a box to check or a superficial exercise. We see it as something core to who we are. That's why we choose to support people and organizations that we admire and contribute to causes that align with our values.
Caring In Action
Let's face it, our industry lacks diversity. When we were challenged to help do something about it, we created the Response Marketing Explorers Program.
We based the program on the thought that if we could reach students early, in their high school years, and expose them to the possibilities of careers in marketing we'd be able to help them realize that they could apply their talents to careers many of them never knew existed. So we teamed up with Career Regional High School in our home city of New Haven, Connecticut to develop a mentorship and scholarship program. Students selected for the program are exposed to all areas of our agency including strategy, branding, design, website development, copywriting, motion graphics and more.
To learn more about the history of the program and the students that we've mentored, please go to these articles on our blog:
CitySeed is a nonprofit organization that seeks to provide all New Haven residents with access to fresh, local food, while growing an equitable, local food system that promotes economic development, community development and sustainable agriculture.
As an organization, they're doing really important work so we wanted to help them as they looked to get clarity on their brand portfolio and evolve their brand to feel more aligned with how the organization is evolving. We created a cohesive brand language that ties their organization, Farmer's Markets, Business Incubator, and Sanctuary Kitchen together.
We utilized hand drawn elements and earth tones within the identity to evoke the organic elements of the brand.
The Charlotte Helen Bacon Foundation was created to honor Charlotte, who was among the victims of the tragedy at Sandy Hook. The Foundation has created and supported programs that share Charlotte's passion, kindness, and care for animals, children & families.
Our support for this wonderful organization is a constant reminder that even through the worst possible tragedy, the human spirit is resilient and kindness reveals itself in many forms.
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