UNIFYING IDENTITY, MESSAGE, AND EXPERIENCE FOR THE WORLD’S SURFACE FINISHING LEADER
MacDermid Enthone Industrial Solutions came to us with a challenge: unify a complex global brand in a highly technical space. We started from scratch—rebuilding their brand strategy to work across regions, verticals, and customer types. Because whether we’re learning the ins and outs of surface chemistry or uncovering what motivates an engineer to make a switch, we go deep.
SCOPE OF WORK
Brand Strategy, Messaging, Campaign Development, Content, Digital Experience
WHAT WE DID
Client: MacDermid Enthone Industrial Solutions
Deliverables: Brand Strategy & Positioning, Global Messaging Framework, Brand Video (Emotional Narrative), Modular Campaign System, Sales Enablement & Educational Content, Email & Digital Advertising Creative, Ebook & Long-Form Content, Responsive Landing Page Design, Iconography & Visual Language System, Product-Focused Campaigns (e.g., Trivalent Chromium)
THE WORK
This one’s a masterclass in clarity. For a brand operating across continents and categories, we created a single, powerful story that everyone—from a product manager in Germany to a distributor in Brazil—could rally around. We built a unified brand promise, messaging framework, and design system, then activated it across every touchpoint: video, print, digital, sales.
The brand video set the tone. It made a technical brand feel human—relatable. And as we built out the campaign, we didn’t just translate it—we tailored it. Every asset, from ebooks to social posts, was adapted to its audience. Content was educational. Design was responsive. Messaging was made to flex. And it all worked together.
From there, we dug into the science. Trivalent Chromium? We’re on it. We turned dense product info into clear, readable assets that actually got read. Long-form content, digital experiences, even sales enablement tools—all crafted to be useful and engaging.
