THE BUILDING IS EVOLVING.
And so is Carrier. We helped reposition Abound from a behind-the-scenes platform into a bold leader for the future of buildings—healthy, connected, sustainable, and smart. Less tech talk. More human impact.
SCOPE OF WORK
Brand Strategy, Messaging, Design, Campaign Development, Sales Enablement
DETAILS
Client: Carrier Abound
Deliverables: Brand Re-positioning, Executive Talking Points, Brand Manifesto, Updated Brand Guidelines, Brand Anthem Video (:60), Brand Campaign Video (:15, multiple versions), Sales Collateral, Print Advertising. Digital Advertising, Trade Show Advertising, Gated Content, Healthy Air Campaign Starter Kit, Landing Pages & SEO Strategy, LinkedIn Sponsored Content, Programmatic & Paid Search Creative
RESULTS
Turns out, the market was ready to listen.
- 92% conversion from interest to engagement
- 45,000+ chillers now connected through Abound
- A bold, clear story that gave Carrier permission to lead—not just sell
- Campaign creative that humanized a complex product, inspired confidence, and invited people to imagine the future of buildings
