Our concept quickly and boldy communicated that premium cigars were now available in convenient locations. The integrated campaign included out-of-home, influencer marketing, print, email, in-store, video ads, and a microsite that helped people find the nearest location where these great cigars can be found.
Scandinavian Tobacco Group
While previous efforts had focused on the packaging and the freshness of the cigars, our master creative concept refocused STG’s messaging on convenience. Legendary cigars and convenient locations — the perfect pairing.
Double spread and single page print ads ran with wide coverage in premium magazines like Sports Illustrated.
The microsite used location finding technology to display the nearest convenient location where the cigars could be found. It also featured content about the cigars themselves and perfect pairings for each cigar. A site visitor could learn that Macanudos pair perfectly with a lager, and then quickly learn where to find them.
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