We helped Logitech develop, brand & launch “My Happy Space” - a highly relevant and emotional marketing campaign that inspired millions of people to bring happiness to their home workspace in the LATAM market. Our 360 approach spanned across awareness building to conversion, leveraging digital creative, social media, influencers, and phyiscal touch points including retail partnership.
Sales surged 53% (versus pre period), resulting in a 23 ROAS
Video Views (to-date)
Promotions / Placements
COVID-19 abruptly forced millions of people to change how and where they get their work done. Practically overnight, cubicles and conference rooms were replaced by kitchen tables and spare bedrooms. After a year into the pandemic, many have carved quiet corners and workspaces into their home or apartment, but these spaces aren’t quite right and are still treated as temporary.
I can work anywhere at home. My kitchen table is near an outlet, the couch is comfortable, and there’s enough prints on my bedroom wall to look professional.
But here? Here is where I do my best work. This is the space I have carefully crafted to spark joy and maximize productivity. It is the space where I shine. Where I can find my flow and look my best. Where inspiration is never far away and distractions don’t exist.
Here is where I love to work
At Logitech, we believe that everyone can bring happiness to their home workspace.
We believe in the power of an emotional manifesto to set the tone of our campaigns.
Read more about our manifesto philosphy.
We developed the look and feel of the campaign to showcase the beauty of a personalized workspace accompanied by four categories of Logitech products - Trendy, Performance, Zen, and Healthy. While the aspiring spaces took center stage, we included relevant products that complimented each workspace.
Endcaps were created with flip-book panels that displayed Logitech products in currated workspaces. Guests were invited to approach the endcap and flip through the panels to learn more about the products and get inspired by beautiful lifestyle imagery.
To build on the incredible success of the campaign launch we created a second phase which included influencers, more content, and even more in-store incentives, including a super fun dance challenge and a sweepstakes offering the chance to win a dream home workspace.
We adapted the master creative to include content created from influencers across 6 countries.