Work Happier

My Happy Space

Do you love where you work-from-home? Logitech Believes that everyone deserves a happy space. Somewhere you can shine. Find your flow. Feel your best. Where inspiration is never far away and distractions just don't exist.

Scope of Work

We helped Logitech develop, brand & launch “My Happy Space” - a highly relevant and emotional marketing campaign that inspired millions of people to bring happiness to their home workspace in the LATAM market. Our 360 approach spanned across awareness building to conversion, leveraging digital creative, social media, influencers, and phyiscal touch points including retail partnership.

Client

Logitech

Deliverables

  • Marketing strategy
  • Campaign Strategy
  • Campaign Creative
  • In-store Merchandising
  • Digital Video
  • Banner Ads
  • Landing Page Design
  • Social Media
  • Influencer Direction

Campaign Highlights

Sales surged 53% (versus pre period), resulting in a 23 ROAS

  • 62.2M

    Impressions

  • 1.25M

    Video Views (to-date)

  • 458k

    Clicks (to-date)

  • 86k

    Engagements (to-date)

  • 63

    Incluencers

  • 48

    Retailers

  • 50

    Promotions / Placements

  • 17.7M

    Total Reach

  • 0.7%

    CTR (to-date)

The Problem

COVID-19 abruptly forced millions of people to change how and where they get their work done. Practically overnight, cubicles and conference rooms were replaced by kitchen tables and spare bedrooms. After a year into the pandemic, many have carved quiet corners and workspaces into their home or apartment, but these spaces aren’t quite right and are still treated as temporary.

The Problem - overnight work from home.

Campaign Manifesto

“I work everywhere.
But I work best here.”

I can work anywhere at home. My kitchen table is near an outlet, the couch is comfortable, and there’s enough prints on my bedroom wall to look professional.

But here? Here is where I do my best work. This is the space I have carefully crafted to spark joy and maximize productivity. It is the space where I shine. Where I can find my flow and look my best. Where inspiration is never far away and distractions don’t exist.

Here is where I love to work
At Logitech, we believe that everyone can bring happiness to their home workspace.

We believe in the power of an emotional manifesto to set the tone of our campaigns.
Read more about our manifesto philosphy.

My Happy Space master creative

Master Creative

We developed the look and feel of the campaign to showcase the beauty of a personalized workspace accompanied by four categories of Logitech products - Trendy, Performance, Zen, and Healthy. While the aspiring spaces took center stage, we included relevant products that complimented each workspace.

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My Happy Space webpage wireframe My Happy Space webpage wireframe
Logitech endcap

In-Store Endcap

Endcaps were created with flip-book panels that displayed Logitech products in currated workspaces. Guests were invited to approach the endcap and flip through the panels to learn more about the products and get inspired by beautiful lifestyle imagery.

My Happy Space 2.0

To build on the incredible success of the campaign launch we created a second phase which included influencers, more content, and even more in-store incentives, including a super fun dance challenge and a sweepstakes offering the chance to win a dream home workspace.

Influencers photo montage
Instagram social post
My Happy Space influencers master creative

Updated Master Creative

We adapted the master creative to include content created from influencers across 6 countries.

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My Happy Space - Owning my style My Happy Space influencers feature
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