The Adventures of Ned and Ted

The Adventures of Ted & Ned

With connected consumer electronics being one of the hottest holiday gifts to give, we created a digital experience that was a lighthearted way for McAfee to let people know they need to protect these devices and themselves.

Scope of Work

We designed and developed a microsite with a scrolling storyline featuring two elves that lived on "The Island of Hackable Toys", Ted and Ned. Ted took cybersecurity seriously. Ned did not. And their stories focused on what happened to them as a result. To drive social shares and traffic, the site featured shareable animated posts and a social sweepstakes with weekly prizes.




  • Concept Ideation
  • Website Design + Development
  • Social Media
  • Video/Motion
  • Media Strategy
  • Promotions
Holiday Promotion Sweepstakes Entry
The Story of Two Elves The Story of Two Elves

Storytelling Meets Sweepstakes

The scrolling site paired holiday storytelling with an easy-to-enter sweepstakes to keep users on-page and engaged.

The Story of Two Elves
McAfee Holiday Promotion Website McAfee Holiday Promotion Website McAfee Holiday Promotion Website McAfee Holiday Promotion Website
Sweepstakes prize lineups

Weekly prizes included a Google Home, Amazon Fire Table with Alexa, Ring Video Doorbell, and more.

  • 60k

    Sessions on Site

  • 45k+

    Unique Sweepstakes Entries

  • 2

    Happy Elves

Holiday Decoration