Ultimate Ears produces some of the most versatile, rugged, and stylish wireless speakers on the market today. They were looking for an agency to help extend their message of bold sound and spontaneous adventure. Our challenge was to create a campaign that drove brand awareness and created a lift in sales that supported both traditional and new buying occasions throughout the year.
Summer is the time of year to be bold. And when equipped with an Ultimate Ears Speaker, you'll be ready for whatever summer throws at you. The master creative for this concept focuses on bold type that interacts with a crashing wave to further emphasize the waterproof feature of the speaker. The creative was featued in both banner ads and signage found in Best Buy.
The static display ads ran at .24 CTR, which is higher than what the UE team typically experiences. The ads both drove awareness and lead the consumer to Amazon to make a purchase.
With 360° sound in such a small, stylish, and affordable package - UE speakers are really the ultimate gift for the holiday. We took the idea of “booming” sound and developed a master creative that showcased the speakers bursting out of holiday wrapping. The concept was executed in both in-store signage and HTML5 banner ads where we brought the burst to life.