Scope of Work

Guests were returning to in-person dining, new menu item releases were becoming more consistent, and QR code menus were phasing out. It was the perfect time to refresh the Uncle Julio’s in-store menu design. A restaurant's menu is a key brand touchpoint and the perfect spot to tell your brand story. We took this as an opportunity to tell the Uncle Julio’s made-from-scratch story through a series of coffee-table inspired features throughout the menu.