We rallied makers and "Creativators" with integrated campaigns that included digital, social, tv, radio, and PR. The campaigns highlighted novel use cases for their new innovative line of hot glue guns and pens, as well as their top-of-the-line scissors. This helped creators see that these lines of products are made specifically to meet their needs.
To give the website a “handcrafted” look and feel, we utilized stop-motion design elements and animated crafts coming together.
Social posts highlighted intricate crafts that could now be created with each new tool. From Father’s Day to the holidays, Wescott inspired “creativators” to push their creativity even further.
To communicate that Westcott has a scissor for any situation, this campaign — a play on the popular game “rock, paper, scissors” — showed all the crafts “beat” by their scissors.
This animated product video was created to showcase the features of Westcott’s Titanium Bonded Scissors, while also demonstrating the product's place within their entire line of America’s favorite scissors.
Created for Westcott’s Craft Storage Bag, this stop-motion video highlights its features and versatility — it can hold all your supplies and double as a workstation.