Here’s a great video for the new Audi Q5. It is from the perspective of a nimble bicyclist going around the metropolitan landscape, and at the end you realize that the bike is actually attached to the roof rack of the Q5 depicting the translated tagline “agility that conquers the city.” This video really shows how the Audi SUV stands out amongst its competition and how it can accomodate to different settings and fit consumers’ lifestyles.
Ogilvy & Mather/Toyko did a phenom job with this one. The messaging takes a truly original approach. Bravo!