I really dig this commercial from Kia, along with many other people in our office. Considering their target audience for the Soul, the song is nostalgic and perfect for their hamsters’ lifestyle. Not only do I want to roll with this crew of hamsters but I want to join their band and cruise in their Kia Soul down Hamsterdam Avenue. Apparently you’ll be able to buy some of their hamster gear you see in the video too at hamstarclothing.com. Very cool work. First discovered on Auto Blog.