It’s that time again! Let’s recap on what’s been happening in the lovely world of Social Media. Enjoy!
Twitter introduces Promoted Accounts in search
Twitter announced its launch of Promoted Accounts in search. This will present Twitter users using search with relevant Promoted Accounts along with recommendations of people to follow. Twitter automatically selects which accounts are relevant based on advertiser’s targeting choices. This new feature will help businesses acquire a follower base of highly engaged users. Source
Facebook is simplifying its ad campaign structure
Facebook will be rolling out a new ad campaign structure worldwide starting March 4th. This new structure is designed to help optimize and measure results for objectives across multiple ad sets and ads. Campaigns can have multiple ad sets, with separate budgets and schedules. They can be organized to represent audience segments, help control amount spent on audiences, when ads will appear, and measure their response, optimizing delivery for the best-performing ad in the ad set. Each ad set can have multiple ads including images, links, video or text. All previous campaigns will be rolled into the new structure. This will not affect delivery, spend or performance of your existing ads. Source
Facebook now shows your post to fans of any pages you tagged
Now, when a page tags another page, the post will show in news feeds of relevant people who like or follow the tagged page. Facebook chooses what is most relevant due to engagement on the post (likes, comments, shares) across all of Facebook along with which posts are getting the most engagement from people who like the page that posted and the page that was tagged. This means there is possibility of page posts that tag other pages may be seen by new people. This is a new way for people to discover conversations on topics of interest. This will be similar to updates with friends, for example, when a friend tags a photo of you and it shows in your friends’ news feeds, even if they are not friends with the person who tagged you. Source
Hope enjoyed this weeks recap. Talk to you all next week!