Social Media News: June 13, 2014

Hope everyone had a productive week! Here’s this weeks social media scoop.


Twitter introduces website tags for retargeting

Twitter now allows advertisers who have created code (a tag) for conversion tracking to use that tag for website remarketing. Advertisers can also generate a tag using Twitter Ads UI and use it to target Promoted Tweets and Promoted Accounts to users already interested in your brand by visiting your website.  Twitter will use the website tag to match users Twitter accounts with visits to your website using a browser cookie ID. With this functionality, website owners can match these accounts with Promoted Tweets and Promoted Accounts resulting in relevant, high-quality messaging to the user.  Using the website tags along with tailored audiences, and other measurement and creative tools will allow advertisers to reach users who have visited your site, drive quality traffic, and track the customer conversions. With website tags, also come privacy choices for Twitter users. Twitter users can opt out of receiving promoted content or those users who have Do Not Track (DNT) enabled in their privacy settings.  Source


Facebook redesigns embedded posts

Facebook gives embedded posts more aesthetic design with photos and videos that are embedded being displayed on top and copy below the image, allowing for the image or video to be the main focus. Publishers will also be able to choose the width of the embedded post. Along with the redesign, embedded posts will have faster load times on Facebook. Source

embedded posts

That’s all for this weeks updates. See you next Friday!

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