Hope everyone had a productive week! Here’s this weeks social media scoop.
Twitter introduces website tags for retargeting
Twitter now allows advertisers who have created code (a tag) for conversion tracking to use that tag for website remarketing. Advertisers can also generate a tag using Twitter Ads UI and use it to target Promoted Tweets and Promoted Accounts to users already interested in your brand by visiting your website. Twitter will use the website tag to match users Twitter accounts with visits to your website using a browser cookie ID. With this functionality, website owners can match these accounts with Promoted Tweets and Promoted Accounts resulting in relevant, high-quality messaging to the user. Using the website tags along with tailored audiences, and other measurement and creative tools will allow advertisers to reach users who have visited your site, drive quality traffic, and track the customer conversions. With website tags, also come privacy choices for Twitter users. Twitter users can opt out of receiving promoted content or those users who have Do Not Track (DNT) enabled in their privacy settings. Source
Facebook redesigns embedded posts
Facebook gives embedded posts more aesthetic design with photos and videos that are embedded being displayed on top and copy below the image, allowing for the image or video to be the main focus. Publishers will also be able to choose the width of the embedded post. Along with the redesign, embedded posts will have faster load times on Facebook. Source
That’s all for this weeks updates. See you next Friday!
Previous Social Media News Posts:
- Social News: Facebook Notifies Advertisers of High Performing Ad Sets, Instagram Adds New Creative Tools, & Facebook Video Capabilities
- Social News: Facebook Devalues Third Party Automatic Sharing & Twitter Release Billboard Chart
- Social News: Facebook Mimics Shazam, Twitter Nielsen Targeting, & Facebook International Video Ads and Metrics
- Social News: Yelp Reservations & Twitter Introduces Language Targeting