Welcome back for this week’s news and let me not forget, Happy Friday!
Twitter has found that tweets containing native video receive better engagement and views, so they have introduced promoted video. Using promoted video allows brands to upload and distribute their video to measure the reach and effectiveness of the content. Along with easier campaign setup, advertisers will be able to run ads with a new Cost Per View ad buying model. Advertisers will only be charged when a user plays the video. Within the reporting, advertisers will be able to see completion percentages along with a breakout of organic vs. paid views. Source
Facebook Launches Cross-Device Reporting
Facebook launched cross-device reporting; now allowing advertisers to see how people are moving between devices before converting to buy. With cross-device reporting, advertisers can see which device a user is seeing the ad on and then which device the conversion is occurring on. To view cross-device conversions, advertisers can go to Facebook Ad Reports, click edit columns, and select cross-device on the left hand menu. Source
Twitter Announces Objective-Based Campaigns
Twitter announced its objected-based campaigns, reports and pricing allowing advertisers to create and optimize successful campaigns, only paying for the actions that are aligned with their marketing objectives. It is available now in beta to SMBs and API partners globally and will begin to roll out to managed clients by invitation in the next few months. Objective-based campaigns provide custom workflows that line up with your campaign goals, allowing advertisers to choose a range of key objects, such as leads, followers, engagements, and conversions. For each objective, the campaign setup will recommend the best ad format to use, along with added tools to make creating the ad simple. Optimizing with objective-based campaigns has also become easier because your reports display metrics most relevant to your goals which can be easily exported into a CVS file. Source
Don’t forget to check in next Friday!
Previous Social Media News Posts:
- Social News: Vine Updates for iOS, Facebook Power Editor Adds Ad Scheduling, & Yelp Mobile Review Translation
- Social News: Announcing redditlive, Yelp Adds Video, & Instagram Launches Bolt
- Social News: Facebook Launches Save & Facebook Beta-Testing ‘Buy” CTA Button
- Social News: RicherAnalytics With New Tweet Activity Dashboard, Facebook Mobile Ads Manager, & Organic Tweet Analytics