Happy Friday and welcome back. Just two quick Facebook updates for you this week.
Facebook Page Admins Can Now Save and Backdate Posts
Facebook now gives admins the ability to draft posts to save and backdate posts for when it is ready. To access the drafts go to the acidity menu. Page admins will now notice an arrow icon next to the post button that will indicate if you want to post now or later. Source
Facebook Updates Ad Campaign Structure
Facebook made changes to its campaign structure. It is currently organized into three levels: Campaign, Ad Set, and Ad. Previously, advertisers had to set audiences, bidding, and placement for each ad within the ad level. With the recent changes, advertisers can now define targeting, placement and bids at the ad set level, making it easier to test different ad creative against same budgets, target audiences, and placement. Source
Thanks for stopping by! Check in next Friday for more social media news.
Previous Social Media News Posts:
- Social News: Facebook Launches Mobile ‘Like’ Button, Twitter Adds Two New Certified Partners, & Facebook Launches Atlas
- Social News: Facebook Right Column Page Admin Panel & Facebook Updates Custom Audience Terms
- Social News: Twitter Updates Tailored Audiences & Facebook Adds New Tools To Analytics For App Developers
- Social News: Brand Video Ads On Spotify, Facebook Power Editor Updates, & Facebook Improves Events And Adds Insights