Social Media News: October 3, 2014

Just in case you’ve missed some recent social media news; we’ve got you covered. Here’s what’s been happening.

Facebook announced the ‘Like” button is now available to all Android and iOS mobile devices. The mobile ‘Like’ button integrates seamlessly with the account the user is logged into and allows users to like any piece of content while in the native app and share with their Facebook friends. App developers can visit the Facebook Developer Blog for tips and guidelines on implementing the ‘Like’ button onto their app along with the correct positioning for higher engagement. Source

Twitter Adds Two New Certified Partners

Twitter has added two new certified partners to their Certified Twitter Program; Fizziology and Networked Insights. Fizziology helps measure and put into context real-time reactions of audiences by taking an organic and human approach to studios, networks, production companies and brands target audiences. Networked Insights uses their SocialSense platform to provide brands and movie marketers real-time technology that provide solutions for the entertainment and media industry such as understanding interests and recommending campaign content. Twitter hopes that their Certified Program will continue to help businesses identify the best products and services to reach the results they are looking for. Source

Facebook Launches Atlas

Atlas has been rebuilt from the ground up to be the problem solver for people-based marketing, helping marketers reach people across different devices, platforms and publishers. As most marketers know, there has been a major shift in consumer behavior between the path of purchase; online vs. in-store. Ad serving and measurement using cookies alone won’t serve those mobile consumers, giving a less accurate demographic target and measure in customer purchases. With Atlas, marketers no longer have to worry about cookies because it was rebuilt on entirely new code base, using interface. Atlas has built-in targeting and measurement tools, along with making cross-device marketing reporting easier, leading to better optimization decisions for the future of your media budget. Source

Don’t forget to check back in next Friday. Cheers to a great weekend!

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