Response, McAfee and Pacific Content collaborated on the first ever consumer security podcast, “Hackable?”. We are now in our second season and have over 1.1 million downloads. We also received a prestigious Shorty Award for Best Branded Podcast, beating out the LA Times’ fantastically popular podcast, “Dirty John.”
For those of you not familiar with “The Shorty Awards,” they are now in their 10th year. They were the first awards show to honor social media and is the most prominent award show of its kind. The Shorty Awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media, including podcasting. The Balance has deemed The Shorty Awards among “The 10 Big Advertising Awards That Matter.”
Our team is so thrilled to be honored with a Shorty Award. We were able to put together a magical combination of a breakthrough idea, an effective strategy, flawless execution, and a true collaborative effort with our client and partners.
We are so very proud and honored to be a part of this incredible program. We’re looking forward to celebrating this Sunday, at the PlayStation Theater in NYC!
To see our entry, go to http://shortyawards.com/10th/hackable-podcast
RELATED ARTICLE: https://response.agency/blog/2017/08/donts-and-dos-of-making-a-branded-podcast-hit/