Scope of Work

To successfully launch the product our campaign needed to create cravability. We did this by capturing how this made-from-scratch dessert comes together and the explosive moment of impact that happens when the piñata is cracked open. The integrated campaign featured TV, social media, digital advertising, influencer marketing, a microsite, and a promotion that challenged guests to upload videos of themselves smashing their piñatas. The launch of the Chocolate Piñata helped increase guest counts and average check, making it a smashing success for Uncle Julio's.