Piesanos’ Holiday Campaign tackled the season’s biggest challenge: cutting through the noise with a breakthrough, memorable concept. Through playful “holiday warnings,” we positioned Piesanos as the antidote to holiday stress, highlighting dine-in, to-go, catering, and gift card options. Using a mix of paid and organic media—video, social, email, and in-store—we created an engaging, high-impact campaign designed to drive sales and brand affinity. From concept to execution, our strategy focused on making Piesanos the go-to choice for effortless, delicious holiday dining.
Piesanos Stone Fired Pizza
2.4M Impressions
1.7M Video Views
Positive Return on Ad Spend (ROAS)
40k Clicks
3-5pt difference in sales (YoY % change) in markets with advertising vs. without