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This holiday season, Piesanos delivered joy—minus the stress. Bold, fun, and unforgettable, our campaign made holiday dining simply irresistible.

Scope of Work

Piesanos’ Holiday Campaign tackled the season’s biggest challenge: cutting through the noise with a breakthrough, memorable concept. Through playful “holiday warnings,” we positioned Piesanos as the antidote to holiday stress, highlighting dine-in, to-go, catering, and gift card options. Using a mix of paid and organic media—video, social, email, and in-store—we created an engaging, high-impact campaign designed to drive sales and brand affinity. From concept to execution, our strategy focused on making Piesanos the go-to choice for effortless, delicious holiday dining.

DETAILS

Client

Piesanos Stone Fired Pizza

Deliverables

  • Vibe TV
  • YouTube TV
  • Yelp Ads
  • Google Performance Max
  • Adentro Media
  • Social
  • Email
  • Table Tents
  • Window Clings

2.4M Impressions

1.7M Video Views

Positive Return on Ad Spend (ROAS)

40k Clicks

3-5pt difference in sales (YoY % change) in markets with advertising vs. without

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