Punch cigar packaging

Premium Meets Convenience

With brands such as Macanudo, Punch, Partagás and Hoyo De Monterrey now available in convenient locations thanks to the innovative humidor pack, Scandanavian Tobacco Group turned to us to help spread the word that you can now get one of the world's most legendary cigars anywhere/anytime.

Scope of Work

Our concept quickly and boldy communicated that premium cigars were now available in convenient locations. The integrated campaign included out-of-home, influencer marketing, print, email, in-store, video ads, and a microsite that helped people find the nearest location where these great cigars can be found.

Client

Scandanavian Tobacco Group

Deliverables

  • Concept Ideation
  • Strategy
  • Website Design
Cigar advertising campaign

Legendary Cigars, Convenient Locations

While previous efforts had focused on the packaging and the freshness of the cigars, our master creative concept refocused STG’s messaging on convenience. Legendary cigars and convenient locations — the perfect pairing.

Tobacco leaf

Print Advertising

Double spread and single page print ads ran with wide coverage in premium magazines like Sports Illustrated.

Cigar print ad

In-Store Pairings

To extend the messaging of the “perfect pairing,” in-store ads highlighted ideal pairings for the cigars with liquor products also found in the store. The ads were found alongside the paired suggestions.

Cigar pairing in-store merchandisingCigar pairing in-store merchandisingCigar pairing in-store merchandising

The Microsite

The microsite used location finding technology to display the nearest convenient location where the cigars could be found. It also featured content about the cigars themselves and perfect pairings for each cigar. A site visitor could learn that Macanudos pair perfectly with a lager, and then quickly learn where to find them.

Visit Site
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In-Store Ads

Doormats, video at the pump, and static door and window clings all ensured that convenience store shoppers were aware that premium cigars were now available at the location.

Cigar Marketing Floor Graphics, Cigar Marketing signage, Cigar marketing counter signageCigar Marketing Floor Graphics, Cigar Marketing signage, Cigar marketing counter signage
Premium cigar humidity packs
Cigar packaging photo