Scope of Work

SnapLogic turned to Response to develop a campaign that highlighted their unique data integration and automation solution for all Cloud Data Warehouses. Our ideation led us down two creative themes, which included comparing the arduous task of data integration as a journey, and the universal motivator of “fear of missing out” as competitors seek to always stay on the bleeding edge of data transformation. Armed with these themes, we brought this campaign to life using video, digital & print ads, and OOH.