A Lighting Masterpiece

A Lighting Masterpiece

Scope of Work

Electrix Illumination, a high-end commercial lighting company, launched their new MagneConnect product and wanted to reach lighting designers. We uncovered the insight that many lighting designers don't see a room as empty, but as a canvas that they get to paint with light. So we tapped into that and showed how the flexibility of the MagneConnect system enabled them to create their masterpiece.

Client

Electrix

Deliverables

  • Concept Ideation
  • Stategy
  • Video/Motion
  • Media Strategy

Introductory Video

To a lighting designer, an empty room is a blank canvas. We shot an introductory video that explains how the Magneconnect allows designers to light their canvas however they want with a proprietary slot and track system. Shot in Electrix’s showroom and factory, the video was designed to be used at tradeshow booths.

Next Up