Dockside
We partnered with Gator’s Dockside to deliver a high-energy campaign that keeps fans fueled and connected across digital, social, and broadcast platforms.
Scope of Work
Gator’s Dockside has been a beloved destination for sports fans and families across Florida. When they came to us, they were ready to take their marketing to the next level and strengthen their position as the ultimate fan-fueled hangout. They had the atmosphere, food, and loyal customer base—but the missing piece was cohesive, high-impact branding and marketing to unify their message and expand their reach. We stepped in to ignite their brand, delivering a campaign that brought clarity, energy, and consistency to their marketing efforts.
DETAILS
Client
Gator’s Dockside
Deliverables
- Marketing campaign strategy
- Brand Guides
- Social Media
- TV
- Radio
- PR
- SEM
- Yelp
- Uber
- YouTube
- Digital
The Challenge
Gator’s Dockside sought to position itself as the premier fan destination amidst a highly competitive casual dining landscape. They needed creative solutions that connected authentically with sports enthusiasts while driving both brand love and foot traffic.
Mini Brand Guidelines
We designed concise brand playbooks to align marketing efforts across all channels, ensuring a cohesive and recognizable identity that fans instantly associate with Gator’s Dockside.
OOH Bilboards
:30 Commercial- “Fan Fuel”
Eye-catching and optimized for multiple formats, these ads delivered Gator’s "Fan Fuel" message to fans on their favorite digital platforms (e.g. TV, TikTok, YouTube), increasing both awareness and clicks.
PR Jonesville, FL Opening
Our PR efforts generated over 550,000 impressions and a successful opening of the newest location!
A series of strategically-timed email campaigns kept fans informed about specials, events, and updates, driving engagement and customer loyalty.
Social
With over 150 posts, we maintained an active presence on platforms fans frequent, delivering entertaining and shareable content tailored to sports and food lovers alike.
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Increased reach, visits,
followers, and engagement on
both Facebook and Instagram
Audacity Radio
These professionally produced spots amplified Gator’s Dockside’s reach, making it the go-to call for fans across key markets.
The "Fan Fuel" campaign transformed Gator’s Dockside into a powerhouse destination for sports fans, seamlessly blending bold creativity with strategic execution. Across every channel—digital, social, broadcast, and in-store—our efforts not only amplified brand recognition but also drove measurable results, including positive ROAS, increased foot traffic, heightened engagement, and stronger community connections. By celebrating the energy and camaraderie that define the fan experience, the campaign solidified Gator’s Dockside as the ultimate hub for game-day gatherings and memorable dining moments.